StudentShare solutions
Triangle menu

E-Business, Amazon - Case Study Example

Nobody downloaded yet
Amazon have created a virtualized value system through their accelerated ordering, delivery and payment of goods and services, while reducing operating and inventory costs associated with traditional bricks and mortar stores. They have access to global markets, economies of scale and the ability to personalize. As a virtual merchant, their products are suited to the Internet, their business models remain a source of differentiation. Amazon is a seller-controlled site whose commercial mechanism is fixed price sales.
Timmers (1998) classifies Amazon's business model as a virtual community, which "helps build customer loyalty and trust through an interplay of virtual and physical realities." (Hagel and Armstrong, 1997.) Amazon strengthens their association as a virtual store with "shopping trolley technology" (Cooke, 1997.) Shopping carts and checkouts act as reminders of physical environments. (Weick, 1995.)
Amazon's effectiveness as a virtual community is evident with their customer co-presence. ...
(Chaffey, 2004.) Amazon has warehouses to support their technical innovations. They are dependent on the publisher-to-wholesaler supply chain. Their distribution centers are placed near distribution warehouses to allow quick turn around on deliveries. (Bayers, 1999.)

Amazon's brand has enabled them to pursue differentiation strategy identified by Porter, 1985. They have an excellent reputation due to their efficient one-click purchasing system, prompt after-sales service and tight security measures. Amazon are using innovative business models such as e-mail alerts, which deliver value in ways that have not been economically viable in "traditional" physical settings. (Hamel & Sampler, 1998; Kotha, 1998.) Their distinctiveness is evident in their online value proposition "Earth's biggest selection." Their brand, accompanied by reputation and trust is difficult for competitors to imitate, making it a source of sustained competitive advantage.

Barnes and Noble previously traditional intermediaries, now conduct business using both traditional and online methods. Due to its large share of traditional consumers and physical store outlets, Barnes and Noble are able to appropriate benefits of EC innovation in a manner that Amazon cannot match.

Crucial to Amazon's competitive advantage has been their ability to build affiliate/associate networks. "Amazon has in excess of 500,000 affiliates, which have links to the Amazon site." (Chaffey, 2004.) They have entered exclusive bookseller relationships with five of the top six sites on the web: AOL, Yahoo, Netscape, GeoCities and Excite. (Rindova and Kotha, 1999.) Amazon pays commission on ...Show more

Summary is an e-commerce site which utilizes their business and revenue model well. "Amazon is perhaps the most widely known example of e-commerce retailing, not disintermediating retail stores from the supply chain but replacing them." (Bayers, 1999.) According to (Kador, 2005) "Amazon is a perfect example of how the web has added another value-added retail channel."
Author : fokeefe
E-Business, Amazon
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"E-Business, Amazon"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Amazon,Ebay,and Google:Unlocking and Sharing Business Database
Big companies like Amazon and eBay have to invest a lot in experimental research and development to take the business to the new level, which is produced free of cost by allowing external developers and entrepreneurs access to their databases. The knowledge base of the companies has widened manifolds by this practice as the external developers and entrepreneurs are coming up with new and innovative ideas in which the platforms of these companies can be used, which is profitable for both.
3 pages (750 words) Case Study
eBay inc. is an internet consumer corporation of American origin founded in 1995 and located in San Jose, California. The company boasts a multi-billion dollar business status with localized operations globally in over 30 countries (Joyner, 7). is an online platform that runs on the eBay website which gives buyers and sellers from all over the world a place to sell and buy a wide variety of both services and goods.
6 pages (1500 words) Case Study
E-Commerce and E-Business Fundamentals
To produce recommendations for the company and to improve its online presence, the report will first discuss the Amazon's website context of use, emphasizing characteristics upon which particular emphasis should be placed within VG Jones. A critical appraisal of the key characteristics of the competitor's web site is based upon the results of my analysis and is justified by the use of appropriate guidelines and other suitable techniques.
10 pages (2500 words) Case Study
HMVs E-business Performance
At the start, HMV stores were known for its state of art interior design and merchandising situated in London. At the time it was all innovative and carried rich heritage traditions. During the early years of establishment HMV as a retailer could claim that it has played a significant role in shaping the music in a systematic way to enter into the homes of the listeners.
15 pages (3750 words) Case Study
Effect of E-Business on Marketing Strategies
The transaction costs of managing the supply chain reduces by use of standardized and effective information-gathering, processing and dissemination systems and network externalities generate more opportunities to expand and develop business. is a leading internet-based company operating on a global scale.
5 pages (1250 words) Case Study
Amazon incorporation is one such company which provides the online products and services to its subscribers. This paper will elaborate upon the products, services and competitors of the company along with a detailed analysis
5 pages (1250 words) Case Study
As the biggest online retailer in the world, the company provides consumer electronics that is Amazon Kindle e-book reader. In addition, it is one of the leading providers of services of cloud computing.
5 pages (1250 words) Case Study
The company added music downloading, online video streaming, software, computers, apparels, furniture, food, toys and even jewelry. Recently, the company
5 pages (1250 words) Case Study
In addition it produces amazon fire tablets, amazon kindle e-book readers, fire phone and fire TV. It is also one of the leading service provider of
4 pages (1000 words) Case Study
Case Study #5: Amazon
The net sales of the e-commerce company increased to $17.09 billion during the third quarter ended September 30, 2013, up 24 percent from $13.81 billion in the comparative period last year. Amazon operates its business on a geographic
2 pages (500 words) Case Study
Comments (0)
Click to create a comment
Let us find you another Case Study on topic E-Business, Amazon for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us