International hospitality environment - Essay Example

The IBE encompasses differences as well as similarities of cultures, impact of globalization, entry of foreign markets, emergence of new markets, competition between local and foreign companies, competition within domestic markets, foreign direct investments, exchange rates, corporate finances, global marketing, trade agreements, regional focus and differences, global and emerging forces, among other interrelated factors. According to the Economist (2007), in view of the four-day World Economic Forum in Davos, the international business environment is in its bullish mood as profits are at record levels, remarkable and robust financial system, abundance of liquidity, structural imbalances caused by outsourcing, minding the green or environmentalism, among others.

Wikipedia and words such as "supercapacitor" are "in" as the next big thing, with predictions of structural recession and stable international political relationships. Biggies such as the Citigroup, Google, and Andre Kudelski of a security badge company were declared main players as protectionism (basically US politicians playing on their middle-class voters) was emphasized. If anything, competition is at stake as World Social Forum take on the WEF. The report basically gives a picturesque view of the global business environment.

In your own words discuss the 3 levels of th. Macro - the international business environment encompasses global trends from e-commerce, profit for being green, merging and separation of cultures in trade, foreign direct investment, marketing across countries and the ever- present sustainable development. This has emerged due to globalization, information and communication technology (ICT), and outsourcing which has threatened the United States' workforce, slowly levelling-up economic play fields, and transferring forces like tsunami.

Micro - in this level, the business environment factors are customers who are diverse, cosmopolitan or culture-based, broad, demanding or passive; there are also employees scattered all over the world with multinational corporations (MNCs) having their manufacturing offices somewhere in China, research and development in India or Germany, distribution all over third-world countries in Asia, Africa and South America, and luxury in Europe or the North Americas. Suppliers in this sense, considered B2B are also all over the world: from Asia, Africa, and South Americas, towards China, Taiwan and other manufacturing favourites.

In this micro environment, the stake holders, basically investors are mostly from the capitalist countries of North America and Europe, although emerging bullish actors are now largely coming from Asia, and South America. It is also of importance to mention communication facilitators which are the media, largely funded by US moguls, which not only includes traditional print and broadcast but streaming media brought about by ICT. The last for consideration is competition which are basically bullish new comers shaking old established MNCs and their ageing techniques