StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Abercrombie & Fitch: Exam

Case Study
Pages 14 (3514 words)
Download 0
The activities, sales, and profits of Abercrombie & Fitch are likely to be influenced by the macro-trading environment in which it operates. A&F tends to play it on the safe side when it comes to making macro-trading investments. …

Extract of sample

For instance, A&F chose to mark up their prices when they expanded into the UK. However, their profits were affected when individuals in the UK’s macro-trading environment noticed they could order A&F products via the USA website for much cheaper and were angered. Another example is the complaint mail and lawsuit threats that A&F received for their racy and explicit ads. There, the activities in the micro-trading environment of A&F were influenced as the company decided to take measures against the complaints. There are several major macro trends that are impacting on A&F’s sales performance in the UK. The first is the economic trend of high cost of overhead. Secondly, the products are being sold at a considerable mark-up from United States prices, which is a competition trend. Third, a social trend is that the fashion scene in the UK is similar to that in the USA, but must also be followed carefully to ensure that the products that hit the stores are the ones that customers want. The fourth is a social trend mentioned in the case brief is that UK customers are attracted by that souvenir appeal. Customers previously would only buy A&F merchandise on a visit to the USA, and this is affecting the company’s popularity now that they have moved to the UK. ...
Download paper
Not exactly what you need?

Related papers

Abercrombie & Fitch
This almost made the company bankrupt but later proved a profitable marketing device. In 1928 Fitch retired from the company.Generations include, the lost generation (1920-1930), the silent generation (1925-1945), the baby boom generation(1945-1965). The Baby Busters(1953-1965) Generation Jones(1964-1970) and the internet generation.According to the above statement the company mailed 50,000 copies…
2 pages (502 words)
Case study Case Study
An order for specific performance of the contract was appropriate because of two reasons: 1) the Wirraway was not at the time in flying condition, and 2) the plane was in a hangar owned by a third party.…
6 pages (1506 words)
Abercrombie& Fitch
Abercrombie & Fitch is a clothing store with authentic quality gear for over 100 years. It was founded in 1892; its products are Casual Luxury Clothing. Its merchandise are sold in the brands retail stores, catalogs, and online. As of now, the company operates 350 A&F stores in all United States. It was first a sporting good retailer. A&F have gone through many controversies and criticisms in the…
2 pages (502 words)
case study
In order to remain competitive and keep strong corporate image, Eurobank creates its culture based on a strong corporate philosophy and unique national values and traditions of the home country.…
11 pages (2761 words)
Direct Marketing Case study Exam ( Mcdonalds )
McDonald's has been able to develop products which cater to both the segments. However, it is also critical to understand that most of the UK's population is now ageing with least preferences for eating food like that of offered by McDonald's due to obvious health reasons therefore Targeted segmentation may be going to change for McDonald's. UK's population is expected to grow by 8% by 2016…
8 pages (2008 words)
Abercrombie & Fitch
“Abercrombie & Fitch aggressively positioned itself as a “life style” brand - a brand that embodies the values and appeal of a desirable way of living” (Abercrombie & Fitch, wikipedia, 2006). …
3 pages (753 words)