E-Marketing Opportunities for Worldwide Lending Services - Essay Example

E-business is more than just e-commerce. It involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Such a venture on the net greets each customer by name and presents targeted information and services that correspond to each visitor's unique preferences and requirements. This not only helps in reducing the man-hours spent by the company officials in explaining the details to customers, but it also helps us in establishing as a company with total transparency in all its deals.

Real estate and mortgage deals are not done by individual customers on a daily or weekly basis. An individual resort to such deals only a limited number of times in many years. Therefore, the individual prefers to give a deep thought to it before actually going for it. Comprehensive personalized information on the net will certainly help the company in convincing the customer in a much better way. As of now, Worldwide has a limited presence in the international market, but once the e-business route is taken up in letter and spirit, more international opportunities are bound to come.

For this, the company can also look for a reliable partner company in other countries. Some of the third world countries and the South Asian region in particular appear to be poised for rapid growth; therefore the e-business venture can also be targeted towards this segment as well. E-biz opportunities can be strengthened by;Sending e-mailers to prospective customers informing and educating them about the products and services.In this era of convergence, cross-media advertising is one of the most effective methods of reaching customers.

Customers are attracted to the company if it is visible regularly in different media campaigns; on the net, on the television, in newspapers, and through radio jingles.Escorting and courting the individual means a lot to the customer. A person often happens to be on the company's website because he is looking for a solution to a problem.As a long-term strategy search engine registrations prove to be beneficial.