Got a tricky question? Receive an answer from students like you! Try us!

Mobile Marketing/Marketing Through Cell Phones - Term Paper Example

Only on StudentShare
Masters
Author : beattymonserrat
Term Paper
Miscellaneous
Pages 10 (2510 words)

Summary

Mobile marketing is a new marketing tool which helps companies to attract large target audiences of consumers. Marketing through cell phones raises different questions and concerns related to its effectiveness and costs, ethical and privacy issues, response rates, etc…

Extract of sample
Mobile Marketing/Marketing Through Cell Phones

Unfortunately, the time came but business was slow to respond. Consumer needs and wants have been evolving toward safety, health, and self-actualization concerns without many businessmen noticing this. More and more people are concerned with the nutritiousness of their foods, the flammability of their fabrics, the safety of their automobiles, and the pollution quality of their detergents.
Following King (2008): "M-advertising is a form of mobile commerce (also referred to as m-commerce or mobile e-commerce). In m-commerce, wireless devices such as mobile phones, wireless-enabled handheld computers, vehicle-mounted technologies, and personal message paging devices are used to connect to mobile services. M-commerce applications include m-advertising that is directed at or accessed on consumers' mobile phones, such as advertising sent in text messages to consumers" (229). The logical approach to establishing M-marketing appropriations is to determine the marketing tasks required of advertising, and estimate the resources needed to fulfill them. This task-objective method suggests that business start with an attempt to develop an ideal model, recognizing that the ideal cannot be achieved, that relevant factors must be assessed against imperfect information, and that adequate resources may not be available. ...
Download paper
Not exactly what you need?

Related Essays

Mobile Banking Factors why consumers are resisitng the new technology
Hence, better technology will lead to quicker and more enjoyable mobile transactions. This report focuses on the customer response to mobile banking in California, US. Through one-on-one interviews with 100 young consumers (ages ranging from 15 to 25 years old) the nature of consumer resistance to mobile banking is explored and explained. This strategic report also offers a hopeful examination of the future prospects of mobile phone banking applications in California.…
14 pages (3514 words)
Mobile Phones
(Ahonen and Melkko, 2008, 44-99)…
14 pages (3514 words)
MARKETING
Market trends, market environment analysis, competitor analysis has conducted to understan the market situation. Based on these analysis a SWOT analysis on Grameenphone (GP) has done. And to the end some recommendation has given with indicating the appropriate strategy.…
8 pages (2008 words)
Marketing Report and research (mobile phones)
For the primary data gathering and analysis, a questionnaire was designed and survey conducted. The data gathered from the survey was then analysed. From the analysis it was derived that a mobile phone which includes computing as well and is priced low is the need of the hour, mainly for foreign nationals residing in Australia.…
marketing
Electronics industry is ripe to welcome the new product that would be launched very shortly, which is customised cell phone. A marketing opportunity study was made on developing a new product for the existing market of cell phones. Cell phones of popular brands have limited features. Customers are fed up of the popular brands tactics of providing new technology features in latest range where something is always left to be desired and not fulfilled by the mobile phone companies. Only customised cell phones can be the solution to satisfy the customer needs with an innovative product with…
8 pages (2008 words)
Mobile Phones Development!
Following 1G was 2G or second generation, which was more efficient than 1G in three important ways. First, as mentioned before, 2G worked on digital signals rather than analog signals. Second, the 2G system s were far more effective then analog in that they allowed for way higher levels of penetration. Finally and most importantly, 2G brought with it, data service beginning from SMS messaging. Next comes the third generation or 3G, which refers to standards specified by ‘International Mobile Telecommunications’ (Hamill & Lasen, 41, 2008). This evolved version offers services like wide-area…
3 pages (753 words)
Marketing
The goal will be to let people know that aero mobile is a service in use by some airlines since 2008. This service allows people to use their cell phones while they are in the air. For example, airline passengers can talk to their friends using their blackberries and send emails through 3G. In addition, this is very helpful for people because it saves them money. For example, when a traveler uses his own cell phone on a flight, he will pay the regular or normal rate for a call. But, if he is going to use an airplane phone, it will be very expensive, as the rate per minute for an airplane phone…
1 pages (251 words)