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Case Study example - Generic Benchmarking Worksheet

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Case Study
Pages 3 (753 words)
Jack Dwyer, CEO of Teratech, was concerned on the declining sales growth of the company on the last quarter performance but sees big opportunities in venturing into modeling and analytical software development for CRM. What organizational strategies would he implement in order to improve the company's growth and enhance its market leadership

Extract of sample

How would the team approach the challenge of developing a new product in a competitive yet relatively new market
The current skills assessment of the technology development team showed that the team is inadequate and weak to support the development of the new product, according to their Chief Technology Development Officer, Wendy Martin. How would she address this problem once the development project moves forward
Generic Benchmarking-The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Hewlett-Packard (HP) has grown hugely over the past several years and additional revenues were created over this period. These were made possible through the company's commitment to develop new products. HP was very successful in launching new products that it has grown at the rate of almost $2 billion per year. A greater chunk of the company's revenues are the result of new products and upgrades of existing products. Their strategy in launching new products includes creating an attractive product package that would cater the customer's needs. For the specific needs of their customers that cannot be met, HP sells individual products or components to value-added resellers and system integrators. ...
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