The Changing Role of HR - Essay Example

These four categories are most basic to the functioning of the modern day organisation. The human resource or human capital element in the organisation ahs emerged as one that perpetuates this role at every level of the organisation through an effective integration of personal and organisational goals. (Johnson, 1996. P 13 to 18) The first role of the human resource in today's organisation is that of a business partner. This has come to the fore with the emergence of various service oriented companies that provide intensive marketing services along with the products that are being produced.

The emergence of a marketing network has been crucial to companies like Bajaj Allianz Life Insurance, Oriflame Cosmetics and many others. (Green, 2002. P 111) These business partners work independently from home or under the name of their own business in order to cater to people exclusively and bring the products and services of the company to the doorstep of the independent clients. The role of these business partners is to bring business to the company by exploring their personal networks so as to earn commissions on the sales that they make.

This is a formal level of institutionalised operations where the organisation profits greatly. This is done by pushing the product in quarters where the effects of regular marketing and promotion cannot reach. It is also an elevated level of salesman ship where the sales agents are offered a share in the business that they make. The advantage of this is that the business partners take a personal interest in the development of a clientele. (Green, 2002. P 111)Further, this serves the two fold purpose of sales and promotion.

While there might not be immediate sales in some cases, there is a creation of awareness for future sales. This in turn, leads to increased sales and repeat orders through word of mouth and brand recall.At an informal level, the term business partner can be used to denote the modern day human resource base. This is due to the fact that the human capital in an organisation today is motivated enough to integrate the personal goals with those of the organisation in an effective way. In this way, the goals are achieved at both ends.

The management of an organisation attaches great importance to the act of motivating the human capital through the use of incentives that may be material or immaterial. The material benefits include bonuses, promotions and other such means, while the immaterial ones include good reports and feedback. This helps the employee gain confidence and self esteem. Also, it caters to the employees need to achieve a certain social standing. Thus, the employee begins to realise that only by forwarding the goals of the organisation will his or her own goals be met.

In this way, the human resource has emerged as a business partner that works in tandem with the organisation as far as goal achievement is concerned. (Green, 2002. P 111)Change ManagerThe modern day economy is one that is changing with each passing