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Marketing and AMC Theatres
Pages 5 (1255 words)
The concept of theatres came up with drama as can be seen from the period of William Shakespeare, but when movies became popular and as attractive to the layman as drama; the theatres were converted for showing movies. At their peak, the numbers of theatres also increased, but all activities of man, the popularity of going to movies have also declined.
That aside, one of the most reliable of all surveys for the country is conducted by Gallup and one of their latest surveys on the subject of going to movies have been conducted from December 5 to December 8, 2005. The number of movies now seen by an American has now come down to four movies during a period of twelve months. This does not mean that all Americans see the same number of movies since among the entire population there are 33 percent who claim that they have not seen any movie in a year, and 42 percent say that they have seen more than one but less than four movies in a year while 24 percent claim to have seen more than five movies in a year. (Americans Saw Average of Four Movies in Last Year) This can be seen pictorially in the appendix.
The position had started quite early, and it was seen even from the beginning of summer. One of the largest chains of theatres in the country, Regal Entertainment Group, which is based in Colorado and registered on NYSE as RCG as well as Carmike cinemas, which is recorded as CKEC on NASDAQ had shown drops in attendance in the first quarter. The first is the largest chain in the country and the second is the fourth largest chain in the country. Compared to the previous year, 2004, the drop in net income of Carmike was by 76 percent. ...
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