Development and Expansion Strategy of SMART Cars - Essay Example

Only on StudentShare

Extract of sample
Development and Expansion Strategy of SMART Cars

Its product range exists out of three models, the ForTwo, ForFour and Roadster in hard top and cabrio styles.
SMART's key issue has been always been the environment, with guidelines ensuring SMART cars are engineered to protect the environment by being energy efficient and preserving natural resources. SMART's policy starts with development, runs through production, and ends in the recycling of many SMART components.
SMART Car UK has a multi-channel approach in selling their relevant products and services. A customer gets acquainted to products and services by visiting their respective website's www.thesmartcar.co.uk & www.smarttogo.co.uk, and purchasing these products at one of 53 SMART dealerships.
In the fiscal year of 2004/5, SMART UK's turnover was 6.8 million and the growth forecast indicate a possible increase rate of 15% for the 2005/6 period, with a total turnover forecast of 7.25 million. SMART's online marketing and promotion contributed towards the sale of 850 units of the total 11000 sales in the UK in 2005.
Smart car UK is already a established business with a strong consumer base from which to launch a aggressive marketing strategy to increase its share of the automobile market. Some of its strong points are:
SMART car as a new entry to the automobile market offering the consumer the retro unique look. ...Show more

Summary

SMART Car UK has appointed E Digital agency to develop and expand on their online marketing channel to increase sales and improve customer acquisition and retention. They allocated 1.5 million towards this marketing strategy and in return want to increase revenue to 8 million in 2006/7.
Author : schroederalfonz
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Development and Expansion Strategy of SMART Cars"
with a personal 20% discount.
Find out more

Related Essays

Cars
Similar to traditional cars, the hybrid car also has a gasoline engine. However, the difference is in size. On a hybrid car, the gasoline engine is smaller and is used as advanced technology to increase efficiency by reducing emissions. It is the energy storage device for the gasoline engine.
12 pages (3000 words) Essay
Cars Technical
In the market today, we see some irony with respect to General Motors now gaining the industry lead in China, while the Japanese automakers are struggling in that market. The history of the automobile began back in the 1800's in Europe and continued growing into American manufacturers that in turn started the mass production of the automobiles.
24 pages (6000 words) Essay
strategic managemt internation expansion strategy
Dell's strategic and organizational issues are key in determining the company's success or failure in the global marketplace. The company is on a great learning curve as it analyzes foreign markets and adjusts to enter and compete in those markets. Dell's acceptance of using a modified business model (from the Direct Model) to profit in foreign markets and its management's following of Dell's management style (lots of communication) are key to its future success.
12 pages (3000 words) Essay
Strategic management
Operating any business at present without any strict strategy for its development, as well as without any knowledge in the field of strategic management means leading this business to decline and bankruptcy. Thus, the role and meaning of the strategic management as a whole and separate strategy is essential for the present day business development.
12 pages (3000 words) Essay
Behavior Disorders Related to Cultural Diversity
When men of one color create disputes with men of another color, the cry of racism is a simple one on which to blame the unhealthy or destructive behaviors. The racially charged attacks often stem from deeply rooted belief systems which have been built be environmental factors as well as experiences over a life time.
10 pages (2500 words) Essay
Smart Car
Some of the specific questions probed in this paper are: How far would Hayek be able to translate its success of Swatch to the smart car in the form of its contribution to plastic engineering involved in smart car; what may be Hayek's role in the new-product development process with specific focus on the effectiveness of the Hayek-Mercedes venture; can the smart car be considered a market-driven idea; what market research should be conducted to make smart car positioning a success in terms of the four marketing Ps and if there is any justification for not basing new products on marketing research; critically assess the new product launch decision that MCC(Micro Compact Car) has made for the
8 pages (2000 words) Case Study
ACCOR STRATEGY OF EXPANSION
The review also covered aspects where the authors of various published sources deemed that the identification of the micro as well as macro environmental factors is a very important step. Furthermore the Downturn in the hospitality industry of UK had also been looked upon in
8 pages (2000 words) Essay
KFC topic and marketing yes
hough it managed to grow steadily in its operations as a result of the uniqueness of its chicken products, it has certainly encountered some challenges particularly competition in its operations. Though attractive, the fast food industry is mature especially in America. With its
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT