Public Opinion

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In the history of human beings seeking of other opinions is common. There are many instances where people have come together and sought the opinion of others regarding a situation. In this case public opinion is an important aspect which helps us to get the feeling or the view of other on a certain issues.


Therefore public opinion has become a valuable aspect of governance. In this case the evolution of technology and more democratic forms of govern which has kept the upholding of the right of individual has seen a dramatic evolution in giving of information to all people. One of the recent developments in the public opinion arena has been the opinion polls that have been used to give various information or views of the public on certain issues. They have been successful use in political pundits, market researches, national government agendas, and in other areas. Sociologists have relied on opinion polls in order to determine the success or failure of an event based on the views of the public. However opinion polls and other public view are contested notion that are likely to change overnight depending on what will be happening next. (Entman and Herbst 2001, P. 242; McCombs 2004, p. 63)
The development of public opinion can be traced to many years ago during the time of Greek civilization. The quest on the nature of public opinion was first expressed by Plato who was a great Greek philosopher and who made immense contribution to the modern body of knowledge. ...
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