Got a tricky question? Receive an answer from students like you! Try us!

Company Research of Wal-Mart - Essay Example

Only on StudentShare
Author : nilswolff

Summary

Wal-Mart is the operator or retail stores in two main formats, Wal-Mart Stores and SAM's Club, in different countries. Its Wal-Mart Stores features supercenters, discount stores and neighborhood markets. On the other hand, SAM's Club offers warehouse club membership…

Extract of sample
Company Research of Wal-Mart

This means that 537 new international stores have been added to Wal-Mart's retail space. To enhance its international operations, the company has also experienced switch in leadership roles. Mr John Menzer is now in charge of US operations and several other divisions, while Mr Mike Dune currently heads international operations.
In view of the recent developments, it can be seen that the company is seeking to grow externally as it focuses on its international operations. Moreover, Wal-Mart continues to have a positive outlook as it remains committed to the improvement of merchandise mix by constantly offering new products that target a wide market range. The firm also continues to control expenses as it implements various cost-cutting measures such as the recruiting of younger and healthier workers to save on healthcare cost.
Given the company's strategy, I believe that continuous growth may be expected as Wal-Mart focuses on expanding internationally. With the firm's established brand equity not only in the US but throughout the world as well, it could easily capture a fair share of the overseas retail market. Accompanied by an appropriate financial strategy, the company's expansion binge may have a positive effect on the value of its shares.
This conclusion is further supported by the firm's financial prudence. ...
Download paper

Related Essays

Wal-Mart Marketing
By this time Wal-Mart became famous as discount store and people did not have the notion that it can target specific groups. In order to counter this image Wal-Mart decided to open new stores targeting new markets in a different way. Their strategy to target six main group of African-Americans, the affluent, empty-nesters, Hispanics, suburbanites and rural residents made headlines as their attempt to change their image. As apart of this strategy new shops were opened in localities like Chicago.…
6 pages (1506 words)
Wal-Mart Essay
The company structure and corporate culture are based on a low-cost ideology that permeates all aspects of Wal-Mart's operations. The flat organizational structure enhances cost containment, short reporting lines and efficiency of operations. The customer is central to Wal-Mart's business, with additional focus on superior customer service and price cuts to attract low income target groups.…
9 pages (2259 words)
Wal Mart Marketing Audit
Market of a company means the present and future customers of its goods and services. Wal-Mart's market indicates its actual and potential buyers. Apart from United States of America, Wal-Mart market is gradually expanding in some other regions of the world; such as, UK, China, USA, Maldives, Nepal, Bhutan and Russia etc. Wal-Mart has a favorable stock- market in some regions by means of which the company avails the advantage of selling out their shares at the significantly increased rate. Some stockholders contribute professionally-managed funds that widely help in buying and selling huge…
9 pages (2259 words)
Wal-Mart Strategic Management
But certainly the situation was not the same in the late 1950s or early 1960s, when Wal-Mart began its operations. Porter's five forces analysis proves to be quite useful in finding out the attractiveness of an industry.…
11 pages (2761 words)
Managment Audit of Wal-Mart
A management audit would help to determine whether Wal-Mart is a destructive force or is good for the local economy.…
6 pages (1506 words)