Wal-Mart is the operator or retail stores in two main formats, Wal-Mart Stores and SAM's Club, in different countries. Its Wal-Mart Stores features supercenters, discount stores and neighborhood markets. On the other hand, SAM's Club offers warehouse club membership…
This means that 537 new international stores have been added to Wal-Mart's retail space. To enhance its international operations, the company has also experienced switch in leadership roles. Mr John Menzer is now in charge of US operations and several other divisions, while Mr Mike Dune currently heads international operations.
In view of the recent developments, it can be seen that the company is seeking to grow externally as it focuses on its international operations. Moreover, Wal-Mart continues to have a positive outlook as it remains committed to the improvement of merchandise mix by constantly offering new products that target a wide market range. The firm also continues to control expenses as it implements various cost-cutting measures such as the recruiting of younger and healthier workers to save on healthcare cost.
Given the company's strategy, I believe that continuous growth may be expected as Wal-Mart focuses on expanding internationally. With the firm's established brand equity not only in the US but throughout the world as well, it could easily capture a fair share of the overseas retail market. Accompanied by an appropriate financial strategy, the company's expansion binge may have a positive effect on the value of its shares.
This conclusion is further supported by the firm's financial prudence. ...
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(Company Research of Wal-Mart Essay Example | Topics and Well Written Essays - 500 Words)
“Company Research of Wal-Mart Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/miscellaneous/296001-company-research-of-wal-mart.
The emphasis of the case is on the problems faced by the Wal-Mart in the international markets. Few years back, Wal-Mart entered into the China’s market and this example has been quoted to study the problems faced by Wal-Mart in its supply chain when it expands its operations in the international markets.
Wal-Mart is one of the leading companies on the global retailing market, with an employee base of over two million, which make it virtually the largest private employer in the US and on the global platform.
Governmental institutions are limiting the permits Wal-Mart gets to open stores in certain regions. A way for Wal-Mart to eliminate this barrier of entry is by utilizing e-commerce. Wal-Mart utilizes e-commerce to attract customers worldwide. The firm has a very attractive websites that has a vast variety of items available for sale at reasonable prices.
He also had a philosophy of keeping his stores open later than most of his competitors. Because he purchased bulk goods from the lowest-cost suppliers, he was able to pass those savings on to the customer; a strategy that greatly increased sales. When Walton expanded with more stores, he offered his store managers a limited partnership if they would invest in the store that they managed.
Today, Wal-Mart is probably second only to Microsoft in terms of negative publicity; it is seen as devil by small business owners who have been put out of business and even those consumers who benefit from its vaunted low prices are beginning to rebel in light of complaints over customer service.
3-4, 11). Wal-Mart is ranked as the largest retail company on the Fortune 500 list (Ball et al, 2005, p. 407), with more than 2,700 stores, and 18% annual growth (Wal-Mart Stores, 2006).
Today, Wal-Mart's strong international position in the retail industry is based on effective organizational processes to perform critical activities that have remained unmatched by competition.
Besides, uncovering the reasons behind the popularity and prominence of Wal-Mart as a customer-oriented super-shop has also taken a significant place in the present study. The study also attempts to erect an entire organogram of Wal-Mart concerning its transaction process dealt between the Stakeholders in the Wal-Mart business Shareholders, Suppliers, Distributors, Dealers, transportation, Bankers, Advertising/Marketing/Market research agencies and impact upon them arising out of its business.
While in today's context it can be said for sure that the retail business has become quite competitive all across the world, the situation was quite different during the formative years of Wal-Mart. As per a study carried out by Plunkett Research Ltd. considering the number of businesses and the number of employees, the retail business with over 15 million employees happens to be one of the largest industries in US.
It is sheer size, growth and profitability of Wal-Mart that it is in a position to define corporate trends and dictate and perfect the nature of discount stores. Wal-Mart has been accused of eroding social capital,
Wal-Mart started its international operation by entering the emerging markets. Its approach to emerging markets illustrates a link between globalization of markets and competitive strategy. Strategic management helps to understand and define the goals, vision, mission, objectives, roles, and responsibilities of the organization.
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