We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Strategic Analysis of Samsung - Essay Example

Comments (0) Cite this document
Summary
Samsung Electronics Co Ltd is a manufacturing company concerned with production of telecommunication infrastructure systems, products of information technology and semiconductors. It traces its roots to North Korea and was established in 1983. The company's categories of its products include computers, TV sets, DVD players, LCD panels, digital cameras, printers, semiconductors such as RAMs, DRAMs, Flash memory as well as telecommunication gadgets such as networking switches and wireless phones…
Download paper
GRAB THE BEST PAPER
Strategic Analysis of Samsung
Read TextPreview

Extract of sample
Strategic Analysis of Samsung

As per Franniegold (2008), the company's brand value was at US 5.2 billion in 2000 ranked 43rd globally, in 2001 it was ranked 42nd with USD 604 billion and in the year 2005, Samsung was at position 20th among the first companies with brand value of 14.96 billion. The company has taken up 18.1 % of all the exports which contributes to the economy of Korea with 13.2% billion in 2000 and by 2004 it grew to 20.7% with Brand value of USD 52.7 billion. Its tax payments to the Korean Government in 2003 were KRW 6.5 trillion, 6.3% of the total revenues from tax. By the year 1997, Samsung market value shot up to KRW 7.3 trillion accounting to 10.3% of the Korean market. By 2004 it went up to KRW 90.8 trillion. The company's net annual profits in 2001 were KRW 5.8 trillion and in 2002 it went up to KRW 11.7 trillion. These figures shot up to KRW 15.7 trillion in 2004 indicating a steady increase.
Samsung annual profit growth is as follows: in 2001 it grew by 4.5 billion, in 2002 it reached $ 8.89 billion and in 2003 this figures shot up to $ 5.6 billion while $11.8 billion were recorded by the end of the year 2004. The firms debt-to-equity ration decrease includes: 104% as by 2000, 78% in 2001, 68% as in 2002, in 2003 the figures were decreasing at 56% while 2003experienced a decrease of 51%.
Mission and Vision statement
Its mission and vision statement, Economic contribution to the nation, priority to human resources, pursuit of rationalism, indicates its existence purpose and propels and gives the company a direction towards growth in the future. Currently, the company's strategic objectives indicate leadership in product development, strong performance, concentration in research and development and universal operation and presence as well as profitability and customer orientation. Samsung has installed strong mission and vision statements as well as good management philosophy that helps it achieve the above objectives. Its state of being conglomerate relates to its diversification in the other subsidiary group companies that it posses (Samsung Group, 2006).
The appropriate approach to the market involves the manner in which it gains value to each and every section of the supply chain that encompasses relationship of customers and data relating to the products. This is achieved through Enterprise Resource Planning (ERP). The company seeks to link up core gadgets like system-LSI, memory chips, A/V and LCDs, telecommunication gadgets, computers, home appliances, home appliances as well as other stand-alone goods into a net remedy to period of digital convergence. Samsung is dedicated to continuously create good relationship with its stakeholders comprising of employees, customers, suppliers as well as several governments and communities as a whole. It has a great focus on quality products that are at better competitive edge in the market.


Strategic Analysis factors
Samsung's in-depth business and strategic analysis involves a comprehensive study of the company, its ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Analysis of Samsung Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/296160-strategic-analysis-of-samsung
(Strategic Analysis of Samsung Essay Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.net/miscellaneous/296160-strategic-analysis-of-samsung.
“Strategic Analysis of Samsung Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.net/miscellaneous/296160-strategic-analysis-of-samsung.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Samsung
The products offered by the company are electronic and electrical appliances which include television, refrigerator, air conditioners, washing machines, calculators, semi conductors and digital media.
7 Pages(1750 words)Essay
Samsung Company analysis
The company targets the quality-oriented customers. However, before following such strategy, the company focussed on promotion of value creation that has the potential to provide consumers products of good quality at lesser prices. In the capture of the new market, the company diverted the focus onto products of trendy consumer stuffs that serves the preferences of the modern world consumers (Rowley & Paik, 2009, p.63).
10 Pages(2500 words)Essay
Samsung
Samsung Electronics Ltd is an international leader in telecommunication, semiconductor, digital convergence technologies and digital media. The company is a typical paradigm of a family run corporation or ‘Chaebol’ which is an essential element of the South Korean business industry.
14 Pages(3500 words)Essay
Strategic management: Samsung
In any case, it is a fact that Samsung Electronics has cemented its place in consumer electronics market in recent times. Headquartered in Suwon, South Korea, Samsung Electronics is manufacturing consumer electronics products such as computers, mobile phones televisions, Refrigerators, Air conditioners and many other useful electronics products.
12 Pages(3000 words)Essay
Samsung company analysis
The consumer electronics industry involves the manufacture, distribution and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators and televisions (Reportlinker 2013). The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
10 Pages(2500 words)Essay
Competetive Strategy Analysis - Samsung
The strategy of the paper has been already analyzed using two critical analysis techniques, the SWOT and the PESTEL analysis. At the next level, the firm’s competitiveness needs to be identified in order to understand the potentials of the firm to face industry competition.
12 Pages(3000 words)Essay
Samsung
Via these exertions, Samsung anticipates to have positive impact to the world and enhance a fuller involvement for all this is according to an article from Samsung’s website. Samsung has planned a particular strategy of reaching 400 billion dollars in returns and developing as among the globe’s top five brands by 2020.
4 Pages(1000 words)Essay
Strategic management of Samsung
al., 2012). Product development is a strategy characterised by introduction of new products in existing markets. Samsung appears to have embraced this strategy wholeheartedly. Samsung is largely known for its sale of electronic products and mobile phones.
5 Pages(1250 words)Essay
Samsung
The company is a multinational one that is based in South Korea. Being establish long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”).
10 Pages(2500 words)Essay
Strategic management
Due to this intense competition, the firm is under pressure to revise its future profitability estimates besides reducing the production of some of its brands. In the following parts of this paper, three strategic models (Yip’s drivers for
12 Pages(3000 words)Essay
Let us find you another Essay on topic Strategic Analysis of Samsung for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us