Apple's climb back from the depths of bankruptcy

College
Essay
Miscellaneous
Pages 3 (753 words)
Download 0
In order for Apple to climb back from the depths of the bankruptcy, the marketing manager must should have studied the wants and needs of their customers or the market and large and then come up with a marketing strategy that is appropriate using marketing mix.

Introduction

To rescue the company from this mess, the marketing manager ought to have used marketing mix appropriately as follow:-
Apple should have used the correct promotional mix for their product. This mix concerns how the Apple should have made their product known to the market. This involves the use of advertisements, direct selling, public relations and sales promotion. When an appropriate promotion is used to make the product to be known to the market, it creates a big impact on the sales since customers will be aware of the existence of the product and they will not only buy it but also recommend it to their friends and relatives.
The kind of a product that will be produced by Apple creates a very big impact on the sales. For this case, product planning and marketing for Apple should be done appropriately to ensure the concern of the market is addressed.
Apple Company should have ensured their products are distributed on time to the market so that they are available at the market when they are needed by the customers. For this case, the distribution channel to be used by the company plays a big impact on the success of the company. Apple Company must have ensured their products were distributed to a wide geographical location to increase the market share.
Why do you think companies like Sony, which were already well known for Walkman and Discman technologies did not move into the MP3 player market more quickly Why was it left t ...
Download paper
Not exactly what you need?

Related papers

Bankruptcy and Reorganization
If the remaining disposable monthly income is more than $166.66 then the person won't the means test and he is not eligible for Chapter 7.…
EU and US Bankruptcy Law
The differing techniques to the stability between rights of creditors and debtors are reflected in the connection requisite to establish bankruptcy control. In the US, the connection obligatory is very small; whereas throughout the EU it has historically been much more substantial. Yet the consequences for stakeholders of all descriptions of the jurisdictional choice made by or imposed upon a…
Bankruptcy
If Quick ratio, Current ratio and Times Interest Earned ratio are negative then this is an indication that the company faces liquidity problems and the creditors are not satisfied with the company's financial performance and also the creditors will not issue more debt in future (Tenk).…
Apple's climb back from the depths of bankruptcy
To rescue the company from this mess, the marketing manager ought to have used marketing mix appropriately as follow:-…
Apple's iPhone
There is the additional cost to the consumer, the integrated service problems, and the quality compromises that the gadget employs.…
An Overview of Chapter 7 Bankruptcy
As a result, Congress recently passed the Bankruptcy Abuse Prevention and Consumer Protection Act 2005. This Act makes a number of significant changes to the Chapter 7 Bankruptcy framework (The New Bankruptcy Law: np).…
Getting Back to Basics
Proper attention to the personnel function helps improve the efficiency of the labor force and the level of organizational performance. For instance, when planning a change (quality improvements) the manager should consider the type of resources necessary for each activity, equipment or skill groups. The tasks of the managers are to select resources and systems used in quality control. Also, the…