To rescue the company from this mess, the marketing manager ought to have used marketing mix appropriately as follow:-
Apple should have used the correct promotional mix for their product. This mix concerns how the Apple should have made their product known to the market. This involves the use of advertisements, direct selling, public relations and sales promotion. When an appropriate promotion is used to make the product to be known to the market, it creates a big impact on the sales since customers will be aware of the existence of the product and they will not only buy it but also recommend it to their friends and relatives.
The kind of a product that will be produced by Apple creates a very big impact on the sales. For this case, product planning and marketing for Apple should be done appropriately to ensure the concern of the market is addressed.
Apple Company should have ensured their products are distributed on time to the market so that they are available at the market when they are needed by the customers. For this case, the distribution channel to be used by the company plays a big impact on the success of the company. Apple Company must have ensured their products were distributed to a wide geographical location to increase the market share.
Why do you think companies like Sony, which were already well known for Walkman and Discman technologies did not move into the MP3 player market more quickly Why was it left to Apple to aggressively move into the digital music player and distribution market
Before a company can move to a new technology, they must weigh a number of options like the impact the technology would have on the industry. For this case, companies such as Sony which was well known for Walkman and Discman technologies could not move into the MP3 player market without first of all knowing the impact the technology would have on the music industry.
By conducting a feasibility study on the impact the new technology would have in the market, it ensured that they were aware what the market needs and wants were and it would also have given them a chance to clear out the stock of their old products.
If Sony just moved into the MP3 player market without being sure of the impact, it would have been risky for them since before a technology is accepted in the market, it might take some time and sales would have been low. Having waited for the technology to be accepted in the market, it ensured that their market share and sales would remained high.
The average cost of an iPOd nano with 8MB memory is 125. The average cost of a Creative Zen Micro with 8MB is 85. Both play digital music and both are equally rated on sound quality and battery duration. So what explains a huge price premium
The prices that have been set for the two products seem to be different with a difference of 40 whereas they have the same capacity. For a company to have a high market share for their product, they must ensure that they have a number of brands each having different price with the other.
There are customers who associate prices with quality. They believe that the high the price,