"To say that the Internet with its millions of end users operating 24 hours per day is a complex system would be one of the greatest understatements of the 21st century" (Miller, 2004, p.1).
Complex consequences of such progress of information-communication technologies for the sphere of media today still cannot be estimated unequivocally. It is obvious, that such development means technological evolution of traditional media. An example of transformation of wired networks in independent sector of the media industry has already shown, that the creation of new technology of distribution of television signals has led to occurrence of the new form of the television business offering to audience a new product and new services. The similar chain is observable by consideration of a course of technological progress in other media. In general it can be presented as follows:
What counts as new media is often debated, and is dependent on the definitions used. There is no one united definition for the term 'new media'. According to Chun & Keenan (2006, p.1), "the term 'new media' came into prominence in the mid-1990s, usurping the place of 'multimedia' in the fields of business and art...Although new media depended heavily on computerization, new media was not simply 'digital media': that is, it was not digitized forms of other media (photography, video, text), but rather an interactive medium or form of distribution as independent as the information it relayed". Among new media we may consider:
Video games and virtual worlds
Web sites including blogs and wikis
Email and attachments
But "these new media are not completely new phenomena. They have been growing out of 'old media' for some time" (Lievrouw & Livingstone, 2006, p.206). Old or traditional media include analog radio and TV and printed materials such as books and magazines.
Superiority of the USA, certainly, is no surprising as fast development of the Internet is provided here with the extraordinary development of television and computer industries. Popularity of global computer network and mobile telephony in northern countries seems, at first sight, paradoxical. Especially brightly this paradox is shown by comparison of position of interactive and digital "new media" with position of "old" mass-media and in particular printed press. The countries of Northern Europe keep the highest in the world parameters of popularity of newspapers, magazines, national TV and radio channels.
Let us consider these comparative data.
Data per 1000 people
Number of TV sets
of personal computers
Number of connections to the Internet
Number of phones
Number of mobile phones
Place in the world on 6 parameters