The major feature of the nature of media rendering serious influence on media economics is their dependence on technological progress in information-communication sphere. Traditionally dependable on technological progress and political changes media systems today are remarkable for the special dynamism in their development…
"To say that the Internet with its millions of end users operating 24 hours per day is a complex system would be one of the greatest understatements of the 21st century" (Miller, 2004, p.1).
Complex consequences of such progress of information-communication technologies for the sphere of media today still cannot be estimated unequivocally. It is obvious, that such development means technological evolution of traditional media. An example of transformation of wired networks in independent sector of the media industry has already shown, that the creation of new technology of distribution of television signals has led to occurrence of the new form of the television business offering to audience a new product and new services. The similar chain is observable by consideration of a course of technological progress in other media. In general it can be presented as follows:
What counts as new media is often debated, and is dependent on the definitions used. There is no one united definition for the term 'new media'. According to Chun & Keenan (2006, p.1), "the term 'new media' came into prominence in the mid-1990s, usurping the place of 'multimedia' in the fields of business and art...Although new media depended heavily on computerization, new media was not simply 'digital media': that is, it was not digitized forms of other media (photography, video, text), but rather an interactive medium or form of distribution as independent as the information it relayed". Among new media we may consider:
Video games and virtual worlds
Web sites including blogs and wikis
Email and attachments
But "these new media are not completely new phenomena. They have been growing out of 'old media' for some time" (Lievrouw & Livingstone, 2006, p.206). Old or traditional media include analog radio and TV and printed materials such as books and magazines.
Superiority of the USA, certainly, is no surprising as fast development of the Internet is provided here with the extraordinary development of television and computer industries. Popularity of global computer network and mobile telephony in northern countries seems, at first sight, paradoxical. Especially brightly this paradox is shown by comparison of position of interactive and digital "new media" with position of "old" mass-media and in particular printed press. The countries of Northern Europe keep the highest in the world parameters of popularity of newspapers, magazines, national TV and radio channels.
Let us consider these comparative data.
Data per 1000 people
Number of TV sets
of personal computers
Number of connections to the Internet
Number of phones
Number of mobile phones
Place in the world on 6 parameters
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(New Media Essay Example | Topics and Well Written Essays - 2500 Words)
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The inventive implications of new media technologies are observable in the context of the potential of the technologies, their link with current media, the way they offer alternative means of representation and supply of media products. Their cultural importance is studied with respect to the way they challenge and modify people’s opinion about the world by means the media technologies that can be created and used; and the apprehensions that may take place within the society.
According to the report the media has witnessed the inception of various forms of digitized media in the conveying of news to the public. These media forms brought the aspect of speed and clarity to the target audience. The essence of reporting and broadcasting is to inform the public about current matters that may be relevant to the audience.
Through the collection of a number of relationships and inter-connectivity in relationships, a society is established. Societies are also expanded into communities when the various interactions that exist between people yield a number of outcomes and consequential results.
According to Lister et al (2003), new media – including computers, the Internet, digital cable, satellite television and DVD recorders - is distinguished from the traditional mass media like newspapers, television and radio – which engages in a one-to-many communication process – through the characteristics of digitality, interactivity, hypertextuality, dispersal and virtuality.
Be that as it may, the fact remains that television has seeped into the very core of our existence. Huston et al (1993, p. 1) state that "Some social critics see its influence as pervading every crevice of our lives, from our political decisions to our bedrooms".
It has made advertising cost effective unlike the print media where costs of paper and other printing materials are done away with. New media has led to an instant turn around in advertisement industry because of the simplicity in implementation and its wide networking character.
According to the report people are adjusting to all the innovations and changes instantly and readily. The appetite for newer ways of getting information and entertainment are increasing. The young are being fed infotainment instead of information and entertainment separately. It is an expression of interactive creativity in the technologies like communication.
The commonly used social media platforms are Facebook and Twitter. Throughout the years, the number of people estimated to be using social media has been on the rise at an alarming rate (Fraser 32). Many people have opted for social media platform in order to make social connections.
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