McDonald's statement of Social Responsibility states that "Being a good corporate citizen means treating people with fairness and integrity and sharing success with the communities in the way we do business". Hence they are involved in many social charity works…
This was however not ethically rosy. The local business community was concerned that the aggression of the McDonald's franchise was anticompetitive and was also not auguring well with other workers in Brazil. There quick integration was considered unethical by preemption of competitors. This was formulated from their high rents that McDonald was levying from the local restaurants. Thus McDonald ended up in court for double rate rental fees factor on sales as compared to the US mother country scenario which is only 8.5%. Jordan (2000, p. A23); Korten, (2001, p. 419 -449).
On the side of the unsatisfied employees, there was gripe about their reduced hours of work and shifts to evade paying overtime. The Ministry of Labor in Sao Paulo was mandated to investigate these claims that the employees claimed prevented them from working longer to earn more overtime. The global practice of McDonald is however shift based during peak hours and to achieve efficiency, this strategy was deployed to minimized work hours to up to 8 hours a week. Due to lack of strong laws, McDonald got away with these allegations and is continuing with the practice up 30 years to date. McDonald senior management claims that this is what has helped them to survive the high inflation in the Brazilian fast food market and justify by the peril of other fast food companies in the past. Jordan (2000, p. A23); Burt (1983, p. 419-420); Korten, (2001, p. 419 -449).
McDonalds's Stakeholders' map by use of Sethi's Dimensions on Corporate Social Performance Sethi (1975, p. 58 -64)
McDonald has a network of stakeholder as shown in the diagram above. They have owners and investors who earn share after every financial period. They have banks that have lent them money to carry out their aggressive financial expansions. They belong to various trade associations that are based in the respective regions of investment. The media companies help them in the advertisements everywhere as well as in their publicity campaigns. The transport companies that they partner with help them in the JIT deliveries. They have a range of supplies in the cereals, poultry, meat, vegetable, ice cream ingredients and other food and drink soft products. They have recycling companies that help them on the collected packaging and wraps to avoid pollution. They have customers from children, youth, men and women. There is pressure group such as the case in Brazil that felt the Macdonald was preempting the potential competitors. Naylor (2004, PPT. 5.3); Sethi, (1975, p. 58-64).
McDonald also has got trade unions who sued them like in the case at Brazil for 'under employment.' They have millions of employees World wide. The European Union has also been stepping up regulations to the McDonald in relation to some trendy health concerns about some of their foods. The governments are related to them in the provision of business environment and tax collection. The local governments have been allowing them to set specific number of store while regulating competition. The business community is mainly composed of potential fast food restaurants who would like to see a level playing field of investment. The legal system is there to ensure that McDonald adheres to the standing law and order. Naylor (2004, PPT. ...
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COO Effect 9 References 12 1. Introduction Internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environment are likely to achieve success if they are able to combine standardization with adaptation.
More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women.” (McDonald’s Official website, 2011). McDonald has operated around the globe for more than three decades with a highly successful strategy being adopted by the company’s management.
The service sector involves interaction between service providers and service consumers. Service is characterized by certain elements. One of these elements is intangibility and insubstantiality of the service. This implies that one cannot use their senses to touch, smell, see or hear the service.
According to their Annual Report (2011), the company generates around 33 billion total assets (in terms of system wide sales) across all its franchising stores in the world. According to Brandz Top 100 Brand Ranking and Newsweek magazine, McDonalds indeed was the eight most famous and illustrious brand in the world with a brand value of $81,016 million.
A proper management recognizes the needs of the external market and then mobilizes the existing resources, and acquires the newer resources so that they can help and facilitate the organization in gaining their objectives.
McDonald's is the undisputed king of burgers. Mcdonalds started with a firm commitment to QSC&V (Quality, Service, Cleanliness and Value) principle, which was an instant hit. Without a doubt the base of McDonald's success was in substituting the conventional China glass that people used in other restaurants, for the paper bags.
Despite this, jobs in fastfood restaurants such as McDonald's are often viewed as only for the dim-witted and underqualified ("HR challenges... I'm lovin' It, 2005").
David, Fairhurst, McDonald UK's vice-president for people says that this particular view of McDonald employees is false, stating that people who work for them come over with some sort of 'job' mentality.
On contrary though, apart from foods and grocery, Wal-Mart dominates the sales sector stocking a wide range of products from sports equipments, office furnishings, clothing's and electrical appliances. It is important to carry out a survey on these firms' strategies that is the strengths, weaknesses, opportunities and threats.
the corporation was started in 1955 as Ray Kroc open the first franchised restaurant at Chicago of Illinois again in the United States. The restaurant opened by Ray Kroc was 9th in total and soon he bought the rights from the founder brothers. Today, McDonald's is present in 118 countries worldwide and there are more than 31,000 restaurants.
Floor running managers are subsequently followed by staff training crew. Crew members follow staff training crew. McDonalds’ is having a division organization structure at restaurant level. This structure consists of different teams
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