This has been expressed through many efforts like the green thinking that seeks to transform the world to go green and reverse the trend of environmental pollution. The call for concept of sustainable development has informed us that this world does not belong to us but rather it belongs to the coming generation. Moral transformation that leads to sustainable development has been supported by many efforts. This paper will look closely at ecology as a good business practice that is vital to the concept of sustainable development. (Brown 1996, p. 1)
The concept of good ecology as equal to good business can be argued on many front depending on the issue at hand. For some issues, good ecology can turn to be bad business but on many issues, good ecology is good business. Good ecology means development both technologically and socially that is conscious of the world we are living in and the issues that are currently locking the world especially the issue of environment. Every time we mention about ecology, we cannot avoid the issue of the environment simply because it is what composes the planet. Environment is anything that surrounds us from forests, people, infrastructure, soil, and other natural and manmade features.
The issue of ecology in the modern days has taken the turn of environment laws fighting to reverse the trend of a polluted landscape which is taking toll on the communities inhabiting these landscapes. Good ecological practices have been seen as those practices which care about the environment where we are living in. Unfortunately, the issue of environment has been so much politicized which has made it difficult for the world to tackle the problem. One of the greatest strides that the world has ever taken to tackle the issue of environment was the coming up with the Kyoto Protocol which was supposed to act as a guideline on how the world can take steps towards caring for the environment. Unfortunately bad politics can be directly to the failure of the protocol to act on its mandate especially the failure of the largest polluter of the environment, the US to ratify to the protocol. One of the greatest issues that surround the concept of good ecology is eco-technology. Eco-technology has been propagating for different perception of ecology as good business rather than bad politics. (Brown 1996, p. 1)
Eco-technology has been fronting a different version of clean environment unlike the earlier concept of technology support network (TSN). TSN has been considered appropriate for the old fashioned practices of using fossil fuel as a source of energy and the use of other non-renewable energy resource. Unfortunately there has been little effort to reinvent new TSN which has hampered innovation and has blocked the introduction of ecologically friendly cleaner products, processes and business models which effectively tackles the problem of the environmental pollution. The growth in technology has come up with adverse effects same as it ahs come up with strides in development. There have been great efforts that have been aimed at improving the ecology as far