Motivational Strategies in Starbucks - Case Study Example

Only on StudentShare

Extract of sample
Motivational Strategies in Starbucks

These ideas are closely connected with concepts of growth, achievements and satisfaction which help Starbucks to increase productivity and ensure stable market position. Motivational principles are based on equity theory. The theory is based on idea that "people need to feel that there is a fair balance between inputs and outputs" (Equity Theory 2007). The core of the staff works full-time in the organization while next to them or with them are employees on temporary assignments, part-time workers, and people working in joint venture settings. The result may therefore be individuals working together whose allegiances and concerns may involve differences that are highly important to Starbucks. Relationships, views, and expectations among those who are all part of one group-or who view themselves as part of the same company or as "insiders"-are different from the types of relationships and communication patterns that develop among those who view themselves as belonging to different groups. The aim of HR is to motivate both part-time and full-time employees and level possible differences. Equity has a great impact on satisfaction and achievements of employees. ...Show more

Summary

Starbucks Coffee is the leading coffee roaster and retailer company which operates on the American and European markets, and have started its penetration into the Asian market. In general, Starbucks has 5689 shops in around 28 countries. The principal activity of Starbucks is to purchase, roast and market whole bean coffees…
Author : jayce56
Save Your Time for More Important Things
Let us write a custom case study on your topic
"Motivational Strategies in Starbucks"
with a personal 20% discount.
Find out more

Related Essays

Microsoft Motivational Strategies
Regarding training, Microsoft's learning is more industry specific and product oriented. Now, Microsoft's primary goal is to provide extended enterprise learning. This type of learning emphasizes the soft-skills development especially for engineers. Microsoft tries to remove any barriers that create obstacles to learning, therefore it provides quick access to training resources and has designed programs that improve performance and provide guide and support to employees.
5 pages (1250 words) Essay
Marketing Strategies of Starbucks
From the data complied by the management professionals at Allegra, it is expected that the "UK branded coffee chain market now has an estimated turnover of 1.3bn a figure that is forecast to double over the next decade, as the total number of stores in Britain reaches 6000" (Ferrell, 105,2008).
4 pages (1000 words) Case Study
The Connection Between Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time and Who Moved My Cheese
Despite its autobiographical style, Pour Your Heart Into It (1998) is as much a mainstay for entrepreneurs and business people as Who Moved My Cheese (1997). Spencer and Schultz both explore the importance of change and adaptability as they explore the significance of strategies to achieve business objectives.
6 pages (1500 words) Essay
Entry Strategies of Starbucks in China and UK

From this research, it is clear that Starbucks carried out different entry modes in China and the United Kingdom because it wanted to adapt to the specific circumstances of each country. As Starbucks wanted to avoid difficulties during its expansion and was aware of the long-implications of entry mode decision, the company preferred to seek the most suitable entry mode in each case.

7 pages (2000 words) Case Study
Employee Motivational Strategies
Indeed jobs today are psychologically demanding, which replaced much of the stress that an employee receives compared to past job types. Most of the time, employees feel that they are not being taken care of by their respective companies, and this adds to their daily dose of stress.
7 pages (1750 words) Essay
'Regional inequalities in income and opportunity are developing in such a way that the gap emerging between rich and poor regions could threaten Russia's integr
This paper seeks to examine the nature and extent of regional inequalities in income and opportunity in Russia that are developing in such a way that the gap emerging between rich and poor regions could threaten its integrity. The paper will also consider the
10 pages (2500 words) Essay
Diabetes Mellitus
s unable to effectively use the insulin that is produced, raised blood sugar levels are the result, and this is characteristic of uncontrolled Diabetes mellitus. This chronic disease can over a period of time lead to serious damage to several body systems, especially to the
6 pages (1500 words) Essay
Motivational Strategies
Regarding training, Microsoft’s learning is more industry specific and product oriented. Now, Microsoft’s primary goal is to provide extended enterprise
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT