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Motivational Strategies in Starbucks - Case Study Example

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Motivational Strategies in Starbucks

These ideas are closely connected with concepts of growth, achievements and satisfaction which help Starbucks to increase productivity and ensure stable market position. Motivational principles are based on equity theory. The theory is based on idea that "people need to feel that there is a fair balance between inputs and outputs" (Equity Theory 2007). The core of the staff works full-time in the organization while next to them or with them are employees on temporary assignments, part-time workers, and people working in joint venture settings. The result may therefore be individuals working together whose allegiances and concerns may involve differences that are highly important to Starbucks. Relationships, views, and expectations among those who are all part of one group-or who view themselves as part of the same company or as "insiders"-are different from the types of relationships and communication patterns that develop among those who view themselves as belonging to different groups. The aim of HR is to motivate both part-time and full-time employees and level possible differences. Equity has a great impact on satisfaction and achievements of employees. Starbucks provides provide financial and other resources for developing and implementing career programs for full-time and part-time employees, particularly programs emphasizing personal growth. They provide recognition of the frequently temporary nature of contemporary work settings while at the same time encouraging positive relationships between individuals and organizations over the long run. To achieve growth, Starbucks develops skills in the employees not previously realized and thus eventually prove beneficial to the individual and the organization. Starbucks uses such strategies as financial rewards and recognition to motivate and inspire employees of all ranks and positions. These accounts are linked to individual work patterns and individual work behavior in a more immediate manner. These plans focus on health and welfare benefits as much as if not more than pay and pension concerns.). Equity theory can be seen as a strategy for achieving organizational growth and success rather than as a fixed cost of doing business. Also, these motivational strategies support high performance teams and influence cohesiveness and friendly atmosphere, cooperation with the workers, managers, and leaders, personal commitment and high productivity (Robbins, 2004).
Code of Ethics
Like other business institutions, Starbucks affects the culture, and as the culture adjusts this adjustment in turn affects the direction of the ongoing development of corporate activity. In order to meet changing economic and social conditions, Starbucks has developed a code of ethics based on diversity principles and equal opportunities. As these dynamics have worked themselves out over time, the changes taking place can perhaps be viewed in terms of successive conceptual shifts among three major moral frames in which market activity has been placed. Through this process the market system gradually gained its independent stature and dominating force. Starbucks president and CEO Orin Smith comments: "Social ...Show more


Starbucks Coffee is the leading coffee roaster and retailer company which operates on the American and European markets, and have started its penetration into the Asian market. In general, Starbucks has 5689 shops in around 28 countries. The principal activity of Starbucks is to purchase, roast and market whole bean coffees…
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