The creation of a customer centric website is a daunting task for business organizations. The main challenge is knowing the information needed by the customer and presenting them in a user-friendly way.
The commercialization of the internet began with the National Science Foundation's (NSF) removal of internet access restrictions for commercial purposes. It should be noted that before 1991, usage of internet became exclusively limited to academics and researchers. However, the lifting of the restriction proved to be a major catalyst as entrepreneurs learned that internet access business is commercially feasible. Another factor which contributed to the commercialization of the internet is the browser wars commenced by the launching of the Netscape. This was further fueled by the entry of a host of firms into commercial ventures utilizing advanced technologies which use the TCP/IP standards (Greenstein 1).
This paper will look at different concepts and issues in e-commerce. The next section will be followed by a brief history of HTML and comparison between XML and HTML. This report will also discuss the challenges of creating a customer centric website, test the touchpoint consistency of McDonalds, and explore two famous types of online marketing.
HyperText Markup Language's (HTML) history can be regarded to "have had a life span of seven years," starting from its introduction as a simple language in th ...