Marketing E-Business - Essay Example

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Marketing E-Business

The e-businesses should adopt a differentiating strategy. They should differentiate the services that they offer and create a whole new experience that they should offer to the end users of their product. As the new technology emerges, the e-businesses need to catch up with the technology and they also need to innovate and focus on their customers.
The e-businesses need to keep their core focus as their customers. They need to offer value-added services to the customers that no other portal or B2C business is offering. In providing the consumers with these value added services, the e-businesses should also consider the fact that these value-added services are also agreed upon by the sponsors. The e-businesses need sponsors as well to support them which, again is an important factor to consider for the e-businesses.
Thus, in short, what the e-businesses need to focus on is creating their own brands, focusing on the customers needs, providing them with a total new experience not offered by others, providing value added services and also taking along the sponsors agreement.
Google's strategy of brokering of media types is a unique strategy that no other competitors of Google have adopted up till yet. This strategy is inline to what Google actually need to define its brand in the way. ...Show more


According to the Brand Strategy (2006) article, the e-businesses should start differentiating the services they offer and they need to follow the branding strategy. As the product life cycle of the e-businesses has begun to reach its maturity stage, there is a decline expected in the sales of these products in the future…
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