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Marketing E-Business - Essay Example

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Marketing E-Business

The e-businesses should adopt a differentiating strategy. They should differentiate the services that they offer and create a whole new experience that they should offer to the end users of their product. As the new technology emerges, the e-businesses need to catch up with the technology and they also need to innovate and focus on their customers.
The e-businesses need to keep their core focus as their customers. They need to offer value-added services to the customers that no other portal or B2C business is offering. In providing the consumers with these value added services, the e-businesses should also consider the fact that these value-added services are also agreed upon by the sponsors. The e-businesses need sponsors as well to support them which, again is an important factor to consider for the e-businesses.
Thus, in short, what the e-businesses need to focus on is creating their own brands, focusing on the customers needs, providing them with a total new experience not offered by others, providing value added services and also taking along the sponsors agreement.
Google's strategy of brokering of media types is a unique strategy that no other competitors of Google have adopted up till yet. This strategy is inline to what Google actually need to define its brand in the way. The strategy will help Google continue with what it actually does and will support the running strategy of Google. Google's strategy that it has adopted is an effective and an efficient one.

The actual strategy of Google is targeting its target audience in small market niches. When Google will acquire YouTube then this will result in the ability for Google to cover the market niches and advertise more effectively. Advertising issues relating to Google will probably come to an end and Google will be able to advertise its upcoming value added services to its customers in a more efficient way.

This strategy of Google is a 'differentiating strategy' that will help Google differentiate itself from its competitors. Especially in the U.S., this strategy has not been adopted by any of the competitors of Google. The media industry and Google has good ties. This is evident from the Google Ads that we see on every other site and almost all the websites support Google in it's this strategy.

Thus, the strategy of brokering of media types is an effective strategy that will help Google differentiate itself from its competitors and Google can achieve a uniqueness competency through this strategy. The strategy also serves as a solution to the media ads and advertising problems of Google and also is inline with Google's current strategy.

3. What must a brick and mortar company do to transform its strategy when it decides to transform into an e-Business

Brick & Mortar Company Transforms to E-Business -Strategy Transformation
When a brick and mortar company decides to transform into an e-business, the first and foremost thing it needs to do is project its target audience and then change its strategy according to the type its target audien ...Show more


According to the Brand Strategy (2006) article, the e-businesses should start differentiating the services they offer and they need to follow the branding strategy. As the product life cycle of the e-businesses has begun to reach its maturity stage, there is a decline expected in the sales of these products in the future…
Author : ovahoppe
Marketing E-Business essay example
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