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MTV The Leading Multimedia Youth Brand - Essay Example

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MTV The Leading Multimedia Youth Brand

The work environment provides its employees the ability to contribute, be heard and be successful. MTV was named the world's most valuable media brand for an uninterrupted six years by Business week and Intebrands world's most valuable brands study.
Its portfolio of media and entertainment can be broadly classified into online and television channel brands. Some of MTV Networks online, online interactive and web based entertainment brands include Harmonix, AtomFilms, GameTrailers (GT), Xfire, AddictingGames and Shockwave, GoCityKids, Neopets, ParentsConnect and Quizilla. CMT, Logo, MTV, MTV2's, mtvU, MTV Tr3s, MHD, VH1,VH1 Classic,VH1 Soul, COMEDY CENTRAL,Spike TV,TV Land,Nickelodeon, Nick at Nite, NOGGIN and The N are the television channel brands under the networks portfolio.
The programming content of the MTV channel laid emphasis on reality shows The Real World and Road Rules during the mid- to late 1990s and early 2000s. The years 2005 and 2006 witnessed the channel returning its focus on reality television content with the debuts of popular shows such as 8th and ocean, Laguna Beach: The Real Orange County, Parental Control and the like. To attract and retain the teen and young adult viewer segment, the channel has also airing movies made for that particular age group. Several productions of its own film producing division is also being broadcast. In 2009 it added scripted comedy programs to its pprogramming portfolio
With the recent downslide in the networks ratings, MTV stepped into 2009 with a massive shift in programming. It broadcast content focuses more on reality programming. "You get an intense sense of reality that you haven't seen on television before," Graden says. "These are (techniques) that are interesting that I don't see anyone else doing." Brian Graden is the President of Programming, MTV and VH1.
Revenues And Profits
The following excerpt taken from gives an account of the Third Quarter 2008 financial Results of Viacom of which MTV is a unit.
"Revenues grew 4% to $3.41 billion in the third quarter 2008 led by a 6% increase in Media Networks revenues with Filmed Entertainment revenues relatively flat versus the prior year's results. Operating income declined 15% in the quarter, primarily reflecting a $91 million decrease in the Filmed Entertainment segment as it lapped the strong performance of Transformers in the third quarter of 2007. Third Quarter 2008 operating income decreased 15% to $689 million versus $815 million in the third quarter of 2007. Operating income for the Media Networks segment declined 4%, reflecting the impact of lower advertising and consumer products revenues as well as higher expenses primarily related to programming.
Business Outlook
For the full year 2008, Viacom expects to deliver mid-single to low double-digit growth in adjusted diluted earnings per share from continuing operations.
Stock Repurchase Program
For the quarter ended September 30, 2008, 7.6 million shares were repurchased for an aggregate purchase price of $215 million. As of October 31, 2008, the Company has $1.4 billion remaining in its existing $4 billion share repurchase program. ...Show more


The essay "MTV – The Leading Multimedia Youth Brand" aims at hiring decisions in the company and MTV in total. MTV’s Management function takes care of activities like marketing, sales, finance, HR and public responsibilities…
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MTV The Leading Multimedia Youth Brand essay example
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