MTV Networks - Essay Example

Only on StudentShare

Extract of sample
MTV Networks

The work environment provides its employees the ability to contribute, be heard and be successful. MTV was named the world's most valuable media brand for an uninterrupted six years by Business week and Intebrands world's most valuable brands study.
Its portfolio of media and entertainment can be broadly classified into online and television channel brands. Some of MTV Networks online, online interactive and web based entertainment brands include Harmonix, AtomFilms, GameTrailers (GT), Xfire, AddictingGames and Shockwave, GoCityKids, Neopets, ParentsConnect and Quizilla. CMT, Logo, MTV, MTV2's, mtvU, MTV Tr3s, MHD, VH1,VH1 Classic,VH1 Soul, COMEDY CENTRAL,Spike TV,TV Land,Nickelodeon, Nick at Nite, NOGGIN and The N are the television channel brands under the networks portfolio.
The programming content of the MTV channel laid emphasis on reality shows The Real World and Road Rules during the mid- to late 1990s and early 2000s. The years 2005 and 2006 witnessed the channel returning its focus on reality television content with the debuts of popular shows such as 8th and ocean, Laguna Beach: The Real Orange County, Parental Control and the like. To attract and retain the teen and young adult viewer segment, the channel has also airing movies made for that particular age group. Several productions of its own film producing division is also being broadcast. ...
Download paper

Summary

MTV Networks is owned by Viacom International Inc., an international leader in programming and content. With over 135 channels and over 200 interactive properties across the globe, the MTV Network has been revolutionizing music ever since its inception in 1981…
Author : cmohr

Related Essays

CNN and MTV
3 pages (753 words) Essay
Nortel Networks
4 pages (1004 words) Essay
Article Critiques on Finance
2 pages (502 words) Essay
Industrial Networks
12 pages (3012 words) Essay
MTV Networks: The Arabian Challenge.
7 pages (1757 words) Case Study
MTV
1 pages (251 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!