MTV Networks - Essay Example

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MTV Networks

The work environment provides its employees the ability to contribute, be heard and be successful. MTV was named the world's most valuable media brand for an uninterrupted six years by Business week and Intebrands world's most valuable brands study.
Its portfolio of media and entertainment can be broadly classified into online and television channel brands. Some of MTV Networks online, online interactive and web based entertainment brands include Harmonix, AtomFilms, GameTrailers (GT), Xfire, AddictingGames and Shockwave, GoCityKids, Neopets, ParentsConnect and Quizilla. CMT, Logo, MTV, MTV2's, mtvU, MTV Tr3s, MHD, VH1,VH1 Classic,VH1 Soul, COMEDY CENTRAL,Spike TV,TV Land,Nickelodeon, Nick at Nite, NOGGIN and The N are the television channel brands under the networks portfolio.
The programming content of the MTV channel laid emphasis on reality shows The Real World and Road Rules during the mid- to late 1990s and early 2000s. The years 2005 and 2006 witnessed the channel returning its focus on reality television content with the debuts of popular shows such as 8th and ocean, Laguna Beach: The Real Orange County, Parental Control and the like. To attract and retain the teen and young adult viewer segment, the channel has also airing movies made for that particular age group. Several productions of its own film producing division is also being broadcast. ...Show more


MTV Networks is owned by Viacom International Inc., an international leader in programming and content. With over 135 channels and over 200 interactive properties across the globe, the MTV Network has been revolutionizing music ever since its inception in 1981…
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