To ensure effective communication and coordination, Jukushop has an organizational structure which interrelates groups of the organization. Jukushop has adopted divisional structure. Divisional structure is formed when an organization is split up into a number of self contained business units, each of which operates as a profit centre. The division occurs on the basis of the products or market or a combination of the two with each unit tending to operate along functional or product lines, but with certain key functions such as personnel, finance and corporate planning. (Burns and Stalker, 1961)
Jukushop has invested heavily on marketing especially in sale promotion. Sales promotion is one of the four promotion mix. The other three are advertising, personal selling, and publicity or public relations. Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. It is usually a media and non-media marketing communication employed for a pre-determined and limited time to increase consumer demand and also to stimulate market demand or improve product availability. Examples of sales promotions aspects include: discounts and sales, free samples, gifts and incentives, coupons and rebates. In their sales promotion, Jukushop has been targeting both consumers and retailers/wholesalers hence they applied consumer sales promotion and trade sales promotion. (Mitchell, 2005)
Companies that are international involved have a major market to deal with hence they have to be aware of all the required regulations in the international market. They have to be aware of the requirements with various countries and even join a number of international trading bodies.
II. INTERNSHIP GOALS
A formalized internship program gives a hands-on experience in ones preferred field so that one can truly determine if it is the right industry for him. It is very important for one to participate in an internship program as one receives the exposure to his chosen industry. The beauty of an internship is that it helps one determine what he is looking for in a career before graduation such that one can make adjustments to his curriculum if needed.
Internship helps one to apply the skills learnt in college and allows one to identify opportunities for improvement. Recognizing where improvement is needed is essential for one to have proper skill and become competitive in the job market by the time one graduate. For this case, in my internship, I have received a lot of exposure in the marketing field and more so I have applied what I learn in class.
III. TASKS ASSIGNED
Jukushop being a house of style of pets that are marketed internationally, I was assigned a number of marketing duties in the organization. I was assigned the duty of formulating marketing strategies for the firm. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. A marketing plan contains a list of specific actions required to successfully implement a