General Motors Global Strategy

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Founded in 1908, General Motors - GM Corporation is the largest manufacturer of automobiles in the world and has been leading the global industry sales from 1931 onwards. Presently the company has a workforce of 3, 25,000 people across the globe with production facilities spanning 32 nations…

Introduction

During the year 2005, 9.17 million cars and trucks from the GM stable were sold worldwide under the popular brand names, which are Chevrolet, Cadillac, Buick, Opel, GM Daewoo, Pontiac, Saturn and Vauxhall. Besides, GM runs one of the major financial companies of the world, GMAC Financial Services offering automotive, residential and commercial financing and insurance. GM's concern for vehicle safety, security and information services has led to its formation of OnStar subsidiary. (The Company: Corporate Information)
In its endeavor for forging global partnership and consumer relationships, GM has been the majority shareholder in GM Daewoo Auto & Technology Company of S. Korea, and has product, powertrain and buying collaborations with Suzuki Motor Corp and Isuzu Motors Ltd. of Japan. It also holds advanced technology collaborations with DaimlerChrysler AG and BMW AG of Germany and Toyota of Japan. Besides it has also vehicle production ventures with various automakers across the globe inclusive of Toyota, Suzuki, Sanghai Automotive Industry Corp. of China and Renault SA of France. US constitute the largest national market of GM after which comes China, Canada, the UK and Germany. (The Company: Company Profile)
GM has achieved definite success in their global business. ...
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