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General Motors Global Strategy - Essay Example

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General Motors Global Strategy

During the year 2005, 9.17 million cars and trucks from the GM stable were sold worldwide under the popular brand names, which are Chevrolet, Cadillac, Buick, Opel, GM Daewoo, Pontiac, Saturn and Vauxhall. Besides, GM runs one of the major financial companies of the world, GMAC Financial Services offering automotive, residential and commercial financing and insurance. GM's concern for vehicle safety, security and information services has led to its formation of OnStar subsidiary. (The Company: Corporate Information)
In its endeavor for forging global partnership and consumer relationships, GM has been the majority shareholder in GM Daewoo Auto & Technology Company of S. Korea, and has product, powertrain and buying collaborations with Suzuki Motor Corp and Isuzu Motors Ltd. of Japan. It also holds advanced technology collaborations with DaimlerChrysler AG and BMW AG of Germany and Toyota of Japan. Besides it has also vehicle production ventures with various automakers across the globe inclusive of Toyota, Suzuki, Sanghai Automotive Industry Corp. of China and Renault SA of France. US constitute the largest national market of GM after which comes China, Canada, the UK and Germany. (The Company: Company Profile)
GM has achieved definite success in their global business. ...
GM acts locally, but thinks and makes profit on a global basis. In its commitment for environment issues, GM remains concerned for meeting the emission standards for not only the US but also aligns with its global partners for tackling the global problems of emissions. (General Motors)
Application of modern technology has always been the global strategy at GM. Its technology on vehicle safety strategy aims at treatment before a crash, during a crash and after a crash to facilitate the driver in avoiding possible crashes, reduction of possible injuries out of a crash and caution emergency rescue to a crash and assist in providing information to aid rescue specialists. In its endeavor towards attaining quality, GM has an integrated quality strategy, which unifies every constituent of GM to propel enhancement towards common quality goals. The business proposals in each functional area like Engineering, Purchase, Marketing and Manufacturing gives relation to the quality strategy and streamlines the responsibility that every organization contributes in reaching the quality objectives that concentrates in producing genuine results. (Our Products: Our Vehicle strategy)

Recent surveys of GM exhibits enhanced quality, performance that is above the industry average. Its focus on deign is led by the global life cycle analysis subcommittee wherein the engineers at the company across the globe share important information regarding the design for environment, analysis of life-cycle of various materials and recycling of vehicles. The design engineers at GM focus on designs that give economy in fuel consumption and reduced emissions enhance safety and ...Show more


Founded in 1908, General Motors - GM Corporation is the largest manufacturer of automobiles in the world and has been leading the global industry sales from 1931 onwards. Presently the company has a workforce of 3, 25,000 people across the globe with production facilities spanning 32 nations…
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General Motors Global Strategy essay example
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