McDonalds - Essay Example

Extract of sample
McDonalds

Subsequent initiatives included a breakfast menu available nationwide, with the introduction of the Egg McMuffin in 1973.
Ronald McDonald was first seen in a television appearance in 1963, and has since become the ubiquitous company representative and also ambassador of charity involvement in the form of Ronald McDonald House, which was established in 1974 as a key element of the company's philanthropic community involvement. The Happy Meal was introduced in 1979, which pioneered the promotional concept of marketing to children by giving away toys and games with meal purchases. This concept has since been adopted by all major burger chains, and has evolved into a significant promotional and tie-in tool for partnerships with major entertainment companies and events. Having created the promotional toy tool with the introduction of Happy Meals in 1976, McDonald's is the leader in toy-based promotions in both foodservice and across all industries. (www.datamonitor.com)
McDonald's suffered from a series of strategic blunders and a deteriorating public image in the mid-1990s. ...
Download paper

Summary

McDonald's Corp, established in 1955 as McDonald's System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company's over 30,000 outlets worldwide, approximately 45% are located in the US…
Author : jennievolkman
Download 1

Related Essays

McDonalds Business Strategy
38 pages (9538 words) Essay
csr and mcdonalds
7 pages (1757 words) Essay
Coke as a mainstay in fast food chains like McDonalds and KFC
3 pages (753 words) Personal Statement
McDonalds Marketing Strategy
13 pages (3263 words) Case Study
The impact of computer system has had on McDonalds fast food resturant
4 pages (1004 words) Essay
Mcdonalds
10 pages (2510 words) Essay
case study of Mcdonalds
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!