There are numerous definitions of what strategy is, but again a famous writer gave it a succinct general definition: "A strategy is a 'pattern' or 'plan' that 'integrates' an organization's 'major' goals, policies and action sequences into a 'cohesive' whole"
Product, Place, Promotion, Price.
Marketing planning is a logical sequence and series of activities leading to the setting of strategic planning objectives for an enterprise, and the formulation of strategic plans for achieving them. In essence, it is a process for determining what a business should become and how it can optimally achieve that goal.
The Marketing Process Company assists clients in development of marketing plans, building on the market insights gained from market mapping and market segmentation. Following strategic marketing planning process using software(s), the users find that they are able to manage marketing more effectively and so identify profitable growth areas. People are able to make better investment decisions, be they about money, people or resources. Increased profitability from focusing on the most favorable opportunities and reduced costs from withdrawal from ill-chosen business soon repay the investment in a strategic marketing planning system and processes.
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. ...