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Strategic management financial data
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Globally the corporation owns over 34,000 restaurants, including 2,000 licensed restaurants, in more than 100 countries and territories. Four of the company's restaurant brands - KFC, Pizza Hut, Taco Bell and Long John Silver's - are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively.
Importantly it has an excellent reputation for its commitment to being an equal opportunities employer and to corporate philanthropy.
According to the CEO, David Novak, Yum! claims an annual return for investors of 24% between 2000-2005. Little wonder he refers to the company as "a demonstrated cash machine with a strong investment grade balance sheet". 2
Figures 5-6: In the last 2 years Yum! has struggled to outperform the market. This is consistent with the difficulty in sustaining a competitive advantage. Markets trend toward competitive convergence as competitors copy operational efficiencies. However since October 2005 (Figure 5) Yum! has easily outperformed the Dow Jones US Restaurant & Bars index.
Figure 9 provides the contrast between Yum! and the Dow Jones US Restaurant & Bars index over the last 5 years. With the exception of a 'blip' in 2002-3 when Yum! was no better or worse than the Dow Jones US Restaurant & Bars index, Yum! has outperformed its sector overall in each of the last 5 years.
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