Verizon Wireless - Case Study Example

Only on StudentShare

Extract of sample
Verizon Wireless

These are its high quality nationwide wireless network, technological choice of CDMA instead of GSM, constant monitoring of its products and services, and provision of the best product to the customer through an automated software which analyzes customers' calling habits.
The company's investment in building a system which takes into consideration the customer service capabilities and coverage has important implications on the company's long-term cost structure. Through these investments, the company is able to provide the best for its clients thereby minimizing churn. The case states that customer loyalty is very important as the acquisition of a customer totals to $300 to $400 each and it takes six to eight months before this cost of customer acquisition is recouped by a business organization. Thus, when a customer stays longer in a service provider, this will mean that the cost of acquisition is covered while the company will not be spending so much in order to acquire new ones. Loyalty also has important implications for a company. If customers are loyal, they tend to spread it to word of mouth allowing the companies not to spend too much on other promotional activities like television advertising. This, in time, reduces the acquisition cost for a business organization. ...
Download paper


The success of Verizon Wireless in the market can be attributed to its ability to pinpoint customer needs and requirements which are overlooked by its competitors. The case points out the strategic advantages of Verizon allowing it to minimize churn while increasing its overall shares in the market…
Author : kristy08

Related Essays

Verizon Wireless Marketing
Verizon Business provides communications and information technology (IT) services to global business and government clients....
3 pages (753 words) Case Study
Marketing Research Essay-Verizon Wireless
Consumer analysis is an important part of the market strategy. Every marketing campaign is aimed at consumers. In order to develop an effective marketing strategy it is important to understand the buyers needs and wants attached to a product. In order to understand how the consumers actually make their buying decisions, marketers must identify the motivators and the decision-makers....
6 pages (1506 words) Case Study
Evaluating Vodafone's competitive position
In the United States, Vodafone owns majority control of the company Verizon Wireless giving them exposure to a wide range of competitors and customers. Vodafone also strives to acquire new markets and technology to offer the best to their customers. "We are reflecting the different approaches that will be required to continue to succeed, both in terms of our existing operations and in capturing new revenue streams for the future," said Vodafone chief executive Arun Sarin (BBC News April, 2006)...
2 pages (502 words) Essay
Research Paper Verizon Wireless: Organizational Behavior Analysis
havior practice followed by the management has resulted in a workforce that possesses the required knowledge and skill to develop innovative products and services....
8 pages (2008 words) Essay
case study about Verizon wireless issues and possible improovements.
However, there are several problems with the technologies that Verizon has available that are causing some concern with consumers. In addition, their pricing is well above the average and in the current economy will not encourage consumers to come to their service. Prepaid services are extremely limited and with the number of displaced workers and people who have experienced problems on a financial level, these limitations will hurt their bottom line where increases from alternative forms of service are considered. As well, the iPhone, although a great benefit to the company product line, is...
10 pages (2510 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!