Verizon Wireless

College
Case Study
Miscellaneous
Pages 3 (753 words)
Download 0
The success of Verizon Wireless in the market can be attributed to its ability to pinpoint customer needs and requirements which are overlooked by its competitors. The case points out the strategic advantages of Verizon allowing it to minimize churn while increasing its overall shares in the market…

Introduction

These are its high quality nationwide wireless network, technological choice of CDMA instead of GSM, constant monitoring of its products and services, and provision of the best product to the customer through an automated software which analyzes customers' calling habits.
The company's investment in building a system which takes into consideration the customer service capabilities and coverage has important implications on the company's long-term cost structure. Through these investments, the company is able to provide the best for its clients thereby minimizing churn. The case states that customer loyalty is very important as the acquisition of a customer totals to $300 to $400 each and it takes six to eight months before this cost of customer acquisition is recouped by a business organization. Thus, when a customer stays longer in a service provider, this will mean that the cost of acquisition is covered while the company will not be spending so much in order to acquire new ones. Loyalty also has important implications for a company. If customers are loyal, they tend to spread it to word of mouth allowing the companies not to spend too much on other promotional activities like television advertising. This, in time, reduces the acquisition cost for a business organization. ...
Download paper
Not exactly what you need?

Related papers

Verizon Wireless Marketing
Verizon Business provides communications and information technology (IT) services to global business and government clients.…
Diveristy Action Plan for Verizon
The company also offers communication solution like faxing and voicemail solutions, information and data management solutions, conference web meetings and integrated message and communication services.…
Marketing Research Essay-Verizon Wireless
Consumer analysis is an important part of the market strategy. Every marketing campaign is aimed at consumers. In order to develop an effective marketing strategy it is important to understand the buyers needs and wants attached to a product. In order to understand how the consumers actually make their buying decisions, marketers must identify the motivators and the decision-makers.…
Industry Analysis of Telecom Industry
According to the US Wireless Communication Association, 3.6 million jobs are directly or indirectly dependent on the US wireless telecommunications industry. …
Marketing Research Bachelor Essay
On the other hand, Verizon wireless had a net gain of $1.8 billion retail subscribers and customer growth from the first and second quarter. In order to have a better understanding of where Verizon is perceived in the market, there will be two areas which will be covered for this purpose of the research. Research will be focusing on the non-Verizon customer, for a greater depth in understanding…
Verizon Wireless
These are its high quality nationwide wireless network, technological choice of CDMA instead of GSM, constant monitoring of its products and services, and provision of the best product to the customer through an automated software which analyzes customers' calling habits.…
Evaluating Vodafone's competitive position
In the United States, Vodafone owns majority control of the company Verizon Wireless giving them exposure to a wide range of competitors and customers. Vodafone also strives to acquire new markets and technology to offer the best to their customers. "We are reflecting the different approaches that will be required to continue to succeed, both in terms of our existing operations and in capturing…