StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Smile and the World Smiles Back at You

Only on StudentShare
College
Essay
Miscellaneous
Pages 6 (1506 words)
As noted by Babin, Babin, and Boles (1999), "in retailing contexts where there is considerable contact with the salesperson, the customer-salesperson dyad is the primary determinant of how the customer views the retailer/dealer." They continue, "retail salespeople can have a strong influence on customer purchase decisions." Since purchases keep retailers in business, making sure salespeople get the best "return on investment" for every minute spent with a customer - from first impression to assisting the customer to finalizing the sale (or losing the customer) - is critical.

Extract of sample

According to Grandey, Fisk, Matilla, Jansen, and Sideman (2005a), it is particularly important to appear both competent and likeable in making a good impression.
Any part of the body can be used in nonverbal communication. However, one part, the face, is the most expressive. Various parts of the face and how they are used are strong ways of communicating: eye contact, frowning, dropping one's jaw, pouting, crying, smiling, and more. Though each of these topics can be a paper in and of themselves, it is the last - smiling - that will be the focus of this paper, specifically its role in retail sales. The paper will look at two factors: 1) Whether the salesperson smiled at a new customer as a function of whether the salespersons' previous customer interaction resulted in a sale or not and, 2) Whether the different conditions (smile/no-smile) led to a visibly different response (positive/engaged or negative/distanced) from the new customer. Further detail on the research hypotheses will be presented at the end of this section.
There is a lot of literature on nonverbal communication and smiling. ...
Download paper
Not exactly what you need?

Related papers

Down the Hatch
All this made her to remember what happened on the previous day.…
6 pages (1506 words)
Smile
My father was a physician who took great pains to reach out to the needy. He used to tell me that 'Service to humanity is service to God.' This saying has been a great influence in my opting for medical line as a career. A dentist helps in quadrupling the effect of a smile; therefore I decided that I will help in making life all the more enjoyable by giving the people a reason to smile.…
Nursing Gender Stereotype
Nuns and lay women have been helping to care for the sick even before the time of Florence Nightingale. It is only during her time that the first nursing school was established. Nursing thus became a profession. Coupled with Nightingales belief and fact that society has dictated women to care for the injured soldiers has cemented the nursing profession as a profession for women. This designation…
5 pages (1255 words)
Something to Smile About
Further, the changes in temperature of the foods and water we usually intake affect the colors of our teeth. Aging and other internal activities such too much fluoride may also stain the teeth ("Something to Smile About". Metro. July 2005. Volume 15 (6). pp 86).…
3 pages (753 words)
Analyze nonverbal communications and gender
This is probably based on the evolutionary principle of "fight or flight" response. "When we experience excessive stress-whether from internal worry or external circumstance-a bodily reaction is triggered, called the "fight or flight" response. Originally discovered by the great Harvard physiologist Walter Cannon, this response is hard-wired into our brains and represents a genetic wisdom designed…
7 pages (1757 words)
Getting Back to Basics
Proper attention to the personnel function helps improve the efficiency of the labor force and the level of organizational performance. For instance, when planning a change (quality improvements) the manager should consider the type of resources necessary for each activity, equipment or skill groups. The tasks of the managers are to select resources and systems used in quality control. Also, the…
2 pages (502 words)