Effect of Colour on Advertising

Masters
Essay
Miscellaneous
Pages 15 (3765 words)
Download 0
Advertising is non-personal, paid announcements by an identified sponsor." (Duncan, T., 2005: 9) The main function of advertising is trying to translate the information of brands and their products, and persuade the customers to purchase the products or service of the firm…

Introduction

The purpose of advertising is to bring together all of the various elements into one area to achieve an interaction that will communicate a message within a given context. The message could convey and could be changed by carefully altering the visual essentials. These elements are essentially words, photographs, illustrations, and graphic images combined with a controlling force of black, white, and colour. (http://www.google.com.pk/searchhl=en&q=The+purpose+of+advertising+is+to+bring+together+all+of+the+various+elements+into+one+area+&btnG=Google+Search&meta)
Advertising is a message that is created to endorse a product, a service, or a thought. In many countries, people come into daily contact with many kinds of advertising. Printed advertisements make up a large part of newspapers and magazines. Poster advertisements appear in many buses, and in shops and other public buildings. Commercials are advertisements which interrupt TV and radio programmes. Other types of advertisements are called adverts or ads. The purpose of most advertising is to sell products or services. Manufacturers advertise to attempt to influence people to purchase their products. Large business firms also use advertising to create a favourable "image" of their company.
Colour is highly emotive and highly memorable. We are drawn to the familiar, as well as to things (colours) that reflect our own feelings. ...
Download paper
Not exactly what you need?

Related papers

Colour Metaphor
On the other hand, the colour words themselves have traditional linguistic expression which is symbolic to what colour represent in a particular culture. Some times colour words take connotation and other times they are fixed linguistically.…
Advertising for SONY
Its business operations are Sony Financial Holdings, Sony Ericsson, Sony BMG Music Entertainment, Sony Computer Entertainment and Sony Electronics. (Howard, 2000)One element that makes Sony stand out in the industry is its originality. The company has created standards for their products as depicted in the Betamax system of video recorders. Besides innovation, Sony is a multinational corporation.…
The effect of Junk Food Advertising on Obesity in Children
The details of the survey have been summarised below…
The effect of unethical advertising on society and the environment
The effect of unethical advertising on society and the environment …
International Advertising
Advertisement is meant to pass on information to the prospective customers. It is one of the most powerful elements in international marketing. It is stated that advertisement though impersonal in character, could create profound influence in persuading prospects to become customers. It is true that advertisement carries only a message to the consumers and does not substantiate the consumers with…
Appropriate Advertising
They will expose, shape, and try to mold the minds of children into tomorrow's consumers. Advertising, like television programming, should be screened for adult content, adult products, and relegated to an appropriate time slot.…
Effect of Colour on Advertising
The purpose of advertising is to bring together all of the various elements into one area to achieve an interaction that will communicate a message within a given context. The message could convey and could be changed by carefully altering the visual essentials. These elements are essentially words, photographs, illustrations, and graphic images combined with a controlling force of black, white,…