Marketing strategy: business organisation

Masters
Assignment
Miscellaneous
Pages 8 (2008 words)
Download 0
Which is more important when considering marketing strategy: to satisfy customer needs or to achieve competitive advantage This sounds like a quiz show trick question, but it is a dilemma faced by every manager, from the company's Chairman and Chief Executive Officer to the lowest supervisory level minion…

Introduction

The "market" was a place or location, present since ancient times in every town or city, where goods (foodstuff, clothes, shoes, etc.) were bought and sold. The term evolved in modern times into an important concept that management thinkers define as one that gives meaning to the existence of a business.
The definition of the term "marketing" is one of the most persistent conceptual problems of business (Angelmar and Pinson, 1975, pp. 208-214). It has been officially defined as the "process of planning and executing conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals" (Bennett, 1995, 166). This takes into account almost everyone, from the business that sells a product or service, its delivery channels, and all the way to the customer or the client (Churchill and Peter, 1995, p. 7).
"Marketing is so basic that it is not just enough to have a strong sales department and to entrust marketing to it. Marketing is not only much broader than selling; it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise (Drucker, 1955, p. 36).
From Dr ...
Download paper
Not exactly what you need?

Related papers

Marketing Strategy WH Smith
In May 2006, the company announced the de-merger of the divisions. This study addresses the retail division, both the e-retail and the high-street retail.…
Marketing Strategy at Tesco plc
Superior service quality leads to favourable behavioural intentions, customer retention, a constant revenue stream, increased spending, willingness to pay price premiums, and word-of-mouth advertising and customer capture. Verbalising good intentions is merely the first step in creating a positive attitude of satisfaction, but the second more important one is delivering on the good intentions.…
Business Strategy Nokia Corporation
In addition, it provides recommendations and suggestions as how to employ the internal and external strengths, overcome the weakness, make use of the opportunities and identifying the potential threats in time and take preventive measures in time.…
Marketing Strategy Essay
The report below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and company's analysis of resources, competence and culture. Two future marketing strategic options are suggested in regards to the resources based marketing strategies.…
Marketing Strategy TOTAL INTEGRATION
Piercy places great emphasis on the brand identity of the company in integrating marketing and communication campaigns. Total integration involves;…
Marketing strategy: business organisation
The "market" was a place or location, present since ancient times in every town or city, where goods (foodstuff, clothes, shoes, etc.) were bought and sold. The term evolved in modern times into an important concept that management thinkers define as one that gives meaning to the existence of a business.…
B2B Marketing Strategy
Also, there should be a target of assigning the necessary resources to the segments that are being profitable. This strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company's actual financial situation. It is essential to start thinking about producing and marketing new products with…