StudentShare solutions
Triangle menu

MKT Assignment 01 - Essay Example

Nobody downloaded yet
Bob Iger has set an example of excellent leadership along with Steve Jobs and Hervey Weinstein. These diversifications involved purchasing Pixar, Miramax and now recently Marvel. What makes this deal a major eye-opener is the change in Disney's outlook as an entertainment studio for young children. Where, acquisition of Marvel introduces Disney to a more mature market which involves teenagers and adults as well. Analysts see the deal in a very positive light as both companies have very popular brands and are equally established. It also brings much curiosity how Disney plans to bring Marvel characters and mix with Disney characters, or make their presence in Disney theme parks and movies.
This article explains an excellent example of a tactic in in global market entry strategies which is mergers and acquisitions. Although Marvel and Disney belong to similar national boundaries, their global reach makes them indifferent to culture differences and national boundaries. The article first highlights previous marketing ventures such as acquiring Pixar animated studios, which brought out a more flourishing output for market of younger children such as, Toy Story and Finding Nemo. Bob Iger then took a major step of acquiring Marvel Entertainment which is also an indirect competitor of Disney. There were two things that motivate Bob Iger to make a more risky decision. Firstly, Pixar made four releases since acquisition from Disney that grossed $ 2 billion in worldwide ticket sales. Secondly, Marvel made a major success from the movie Iron Man, increasing their market value through popularity. This popularity allowed marvel to sell off at a significant premium market price, a benefit which would not have come without major successes such as Iron Man and X-Men.
The article highlights a major example as to how companies assess valuation before striking a major business deal. One of the possible challenges in international marketing of Disney comes from their target market. The attributes of Disney's market is young and below or early teenage compared to Marvel and this may clash with Disney's existing brand image as an entertainment production only for children. Disney may choose to take both companies separately, showing no sign of any link between brands of either company, but the acquisition brings immense opportunities. Acquisition of Marvel will allow Disney to reach out to a larger market under their domain without affecting its own brand image. Speculations claim that Disney may also take the opportunity of taking characters from both the companies and bring out more creative combinations in their coming movies, which projects enormous profits with as much risk. The article concludes however, this is a win-win approach for both the companies as it not only broadens their opportunities for future movies but the benefit of sharing resources for future productions.
Global market entry strategies also aid in competing with rival companies, such as in this case, Time Warner. Time Warner however made a major merger with AOL which now makes them the world's largest media and entertainment conglomerate, owing to its large number of subsidiaries. Two of many AOL Time Warner subsidiaries are Warner Bros. Entertainment and DC comics which are direct competitors of Disney Entertainment and ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MKT Assignment 01 Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/298988-mkt-assignment-01
(MKT Assignment 01 Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.net/miscellaneous/298988-mkt-assignment-01.
“MKT Assignment 01 Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/miscellaneous/298988-mkt-assignment-01.
  • Cited: 0 times

Summary

The article highlights contributions from the CEO of Disney, Bob Iger, till today especially the acquisition of Marvel Entertainment. Bob Iger is now known for making one of the boldest decisions for Disney and hence exploited significant opportunities for long-term growth and value creation…
MKT Assignment 01
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"MKT Assignment 01"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

H.W 12 GSC125-01
Answer: Tropical weather is much different than that of the middle latitudes. Weather in the tropics exhibits very little seasonal variation with uniformly high temperatures. No frontal weather is observed with uniformly warm and humid air masses. Thunderstorms may align in tropical non-squall clusters.
1 pages (250 words) Essay
MKT Assignment 02
Change is in, however. This is especially true for traditional high-end markets in North America, Western Europe, Australia, and Russia and an indication for rethinking global market segmentation for accessories industry. A walk down major metropolitan high-end shopping areas speaks volumes of a global economic crisis shifting international brand's strategies from "dazzle" to "cheaper".
3 pages (750 words) Essay
Buyer behaviour mkt 2240
Buyer behaviour refers to how a common man behaves in the situation where he has to make a purchase. This theory reflects a person's mentality as a consumer. Buyer behaviour theory is most important theory used by the entire marketer's in order to learn the attitude of the consumers.
12 pages (3000 words) Essay
Economics case assignment module 01
Great manufactures which are destined to supply great needs of a huge market employ several workmen so it is less possible to collect all of them in one workhouse, consequently the particular work will be
2 pages (500 words) Essay
Economics case assignment module 01
Since Wal Mart is very competitive and has secured the top spot in its niche, its management has definitely analyzed all economic factors that concerns the consumers; thus, the organization is able to compete and dominate by its extensive research. A proof of which
2 pages (500 words) Essay
H.W 8 GSC125-01
nswer: The more widely spaced isobars on a surface weather map indicate that air pressure changes more gradually with distance and the pressure gradient is weaker. Where the isobars are closely spaced, air pressure changes rapidly with distance and the pressure gradient is steep
1 pages (250 words) Essay
MKT
The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue generating products for the company in the near future. This will also be the
5 pages (1250 words) Essay
P4 MKT
Promotion is the only way to communicate the message of the marketer to its target customers. There are various media vehicles to do so, but it is important for the TelePacific Communications to analyze the most effective media vehicle of the state
5 pages (1250 words) Essay
MKT DB 10
Creativity in marketing propels any organization to greater heights in terms of expanding existing market base and creating a new market niche. The skill of marketing creativity is such beneficial that, an individual or an organization can
2 pages (500 words) Essay
DB Qs Dar mkt
Oftentimes, I have received support from the staff in terms of gaining pricing information and product description helping me in buying from virtual stores. Kotler 3 believed that markets
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic MKT Assignment 01 for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us