Point-of-Purchase

College
Essay
Miscellaneous
Pages 3 (753 words)
Download 0
Previous week, I bought a new shampoo advertised by one of the local stores. My decision to purchase this new product was influenced by a counter salesperson. She recommended me to try a new product because of unique characteristics and low price established by manufacturer for this new product…

Introduction

Products and services must be developed that appeal to a mass of individuals. Common wants and needs that pertain to the social, regional, educational, economic, psycho- logical, national, or other group interest of a market segment must be recognized and translated into profitable opportunity. I am satisfied with this new product and I am going to buy it again and recommend to my friends. In general, point-of-purchase (POP) decisions are influenced by spontaneous desire to try a new product. POP is most effective where products can be differentiated, where demand is expanding, where hidden product qualities cannot be identified at the time of purchase, and where favorable company images or strong emotional buying motives exist. The purchasing process and the related acts of accumulation and consumption are means of achieving goals both of the purchaser and those he represents. The acts of accumulation and consumption indicate the differences between consumers and purchasers, and between consumption and buying. Both industrial purchasing agents and "consumer purchasing agents" are essentially engaged in solving problems (Boone and Kurtz 2002).
Another product selected for analysis is a new anti-aging crme by Clinique. Product is advertised by many local specialty shops and cosmetic departments through in-store ads and personal selling. ...
Download paper
Not exactly what you need?

Related papers

Turning Point of My Life
Even though I didn't lose consciousness, I had still sustained a head injury that left me laid up, perplexed and disoriented for months of partial disability. At some point in the first few months of confinement, my senses were all skewed. I had a blurry vision and sensitivity to light that always keep the blinds drawn. Even music made me dizzy and my brain can't seem to process the sounds into…
Hope or Tragedy: Point of View
This simple choice, switching the point of view of the narrator, has striking effects. Checkov's story seems more romantic, reflecting the older male character's desire for youthful love, whereas Oates' story seems more desperate as the female character attempts to escape a bad relationship and to try and manage a personal crisis.…
Point of Presence Advertising
The author planned to purchase a movie named Lord of the Rings - Fellowship of the Ring on recommendation of a friend and came across a pack of all the three movies of Lord of the Ring series at a price that was 20% less than the overall cost had the movies been purchased separately. The author realized that he anyway had to purchase the other two movies to complete the story and was delighted to…
relationship between the brand personality and purchase intention through the use of Country of Origin (COO) image and by illustrating how this impacts the intention of purchase
The hypotheses was acknowledged through an analysis of the auto industry of China and the validation was carried out by taking into account the auto brand of Honda of Japan.…
Point-of-Purchase
Products and services must be developed that appeal to a mass of individuals. Common wants and needs that pertain to the social, regional, educational, economic, psycho- logical, national, or other group interest of a market segment must be recognized and translated into profitable opportunity. I am satisfied with this new product and I am going to buy it again and recommend to my friends. In…
Stock Options From an Accounting Point of View
For the reason that most stock options had exercise prices at least equal to current market prices, no compensation expenditure was recognized. This approach ignored any possibility that the stock price would exceed the exercise price in the future. In June 1993, FASB attempted to be familiar with the reality of stock-option value by issuing proposed SFAS 123, which required measuring the option…