StudentShare solutions
Triangle menu

International Marketing - Essay Example

Nobody downloaded yet

Extract of sample
International Marketing

Before the advent of market research, most companies were product-focused, employing teams of salespeople to push their products into or onto the market, regardless of market desire. A market-focused or customer-focused, organization instead, first determines what its potential customer's desire, and then builds the product or service. Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit (Wikipedia Online, 2006a).
With the fast development of technology, marketing process has also improved. Different marketing strategies have been emerged, marketing researches had boomed and contemporary marketing theories have existed, all of these had been developed to make marketing activity more desirable and beneficial to the consumers and the producers as well.
This paper will focus on a market analysis of Australian gourmet product to be offered to the Russian market. It evaluates the Russian economic and financial environment, cultural environment, political environment and technological environment, which are all necessary in the evaluation of the success of the Australian gourmet win in the Russian market.
The economy of Russia includes redoubtable assets. ...
For nearly sixty years, the Russian economy and that of the rest of the Soviet Union operated on the basis of central planning meaning state control over virtually all means of production and over investment, production, and consumption decisions throughout the economy. Economic policy was made according to directives from the Communist Party, which controlled all aspects of economic activity. The central planning system left a number of legacies with which the Russian economy must deal in its transition to a market economy. The constant changes in the business environment can make business activities hard to plan for managers.
Taxes in Russia are high but some reforms are implemented in order to reduce the amount of taxes paid by companies. During the recent years, the government has put emphasis on reducing regulation and lowering taxes. Depending of the company's location, the tax can vary. A thorough tax code has recently been implemented including a new VAT law and a new profits tax law. The VAT is quite similar to the EU model; however, input VAT is only recoverable when paid whereas output VAT can be accrued on a cash or accrual basis. The government actions regarding the VAT are mixed. On one hand, the Russian government decided not to apply VAT on certain actions (i.e. inter-company loans or derivatives transactions), but on the other hand, some other fields that were not concerned by VAT are now subject to it (i.e. transfer of patents, trademarks, copyrights). The new Profits tax law is lowering the tax rate to a maximum 24% and reduced the number of non-deductible expenses.
A value-added tax (VAT) is also applied to virtually all imports, and excise taxes are applied to a small ...Show more

Summary

Man's needs and wants never stops as long as he lives, but, it is not only his needs that must be met but also his wants, that is, his desire for more things aside from what is fundamental in order to survive. In this way, practices, procedures, policies and principles of marketing have emerged.
Author : glenrau
International Marketing Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International Marketing
This essay paper focuses on international marketing opportunities and expansion options that can be availed by organizations to broaden the scope of their business and increase business’s profitability. For this reason, the case of Luxottica has been chosen to elaborate the explanation of the models and theories utilized in this essay.
12 pages (3000 words) Essay
International Marketing
This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.
11 pages (2750 words) Essay
International Marketing High School Essay
Business organizations like Mark & Spencer are more likely to make fundamental and continuous corporate adjustments to the demands of shifting market environments. To date, relatively few have truly adopted a market orientation, despite the lip service that has been paid to marketing as an orientation in business.
8 pages (2000 words) Essay
International Marketing Master Essay
30-60). On the other hand it is evident to note that marketing strategies do differ between developed countries and developing countries. This is so because, developed countries are considered to have the best environment for marketing while developing countries still have numerous hindrances that make them to have an unstable market.
12 pages (3000 words) Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 pages (3500 words) Essay
International Marketing
However, in order to build higher revenues and sustain a new image for 21st Century visitors, London Ships requires a repositioning strategy with a new message aimed
10 pages (2500 words) Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 pages (1250 words) Essay
International services marketing
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
2 pages (500 words) Essay
International Marketing - Reflective Essay of presentations. D
Habib on global marketing. These represent the four arguments in this reflective essay paper. The essay covers short description of what the presenter covered and my contributions and arguments to the discussion topics as discussed below: This topic was
6 pages (1500 words) Essay
International Marketing
The fast food chains to gain an international market are observed to potentially focus on customising the product offerings based on the consumption preferences and
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us