International Marketing - Essay Example

Only on StudentShare

Extract of sample
International Marketing

Before the advent of market research, most companies were product-focused, employing teams of salespeople to push their products into or onto the market, regardless of market desire. A market-focused or customer-focused, organization instead, first determines what its potential customer's desire, and then builds the product or service. Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit (Wikipedia Online, 2006a).
With the fast development of technology, marketing process has also improved. Different marketing strategies have been emerged, marketing researches had boomed and contemporary marketing theories have existed, all of these had been developed to make marketing activity more desirable and beneficial to the consumers and the producers as well.
This paper will focus on a market analysis of Australian gourmet product to be offered to the Russian market. It evaluates the Russian economic and financial environment, cultural environment, political environment and technological environment, which are all necessary in the evaluation of the success of the Australian gourmet win in the Russian market.
The economy of Russia includes redoubtable assets. ...
Download paper


Man's needs and wants never stops as long as he lives, but, it is not only his needs that must be met but also his wants, that is, his desire for more things aside from what is fundamental in order to survive. In this way, practices, procedures, policies and principles of marketing have emerged.
Author : glenrau

Related Essays

International Marketing-Marketing Strategy
Menopause in women usually start at the age of 40 that's when they have problems getting sexually aroused, hence Pfizer Pharmaceuticals have solved the problem. The product is specially designed for females of Germany as a large proportion of the female population lie in between the age of 40 - 55....
3 pages (753 words) Case Study
International Marketing High School Essay
Such factors as continued economic growth, increased disposable income, vigorous domestic and foreign competition, accelerating technology, automation, population decentralization, expansion, and innovation will spur the appearance of this new marketing form. Marks and Spencer (M&S) is a leading UK-based company specialized in clothing, homeware, food, furniture, beauty, financial service and, energy products (M&S Home Page 2009)....
8 pages (2008 words) Essay
MBA Admission Essay for China Europe International Business School
As I have gone through profiles of several institutions, I found that CEIBS has got a high standard quality education. It is one of the leading academic institutions and has an international reputation for the quality of its research and teaching. The opportunity to pursue a program from a world-renowned institution was encouraging and appealing to me. Before applying to CEIBS I have compared other renowned universities and institutions which offer the same course but I found CEIBS is at a higher level by virtue of its teaching method, which give equal importance to theory and practice; its...
2 pages (502 words) Admission/Application Essay
International Business essay
The competition is increased globally since companies look for the best suppliers offering high quality at low prices, search for international human talents and acquire the best possible know how in order to satisfy better their customers' needs....
7 pages (1757 words) Coursework
Marketing Communication Master Essay
However, it cannot be forgotten that such restrictions are also placed in order to prevent the degradation of women and to discourage materialism. Furthermore, the rationale for these restrictions could be health reasons and to prevent politicians from misusing electoral advertising....
9 pages (2259 words) Essay
International Marketing
This marketing plan identifies a new marketing strategy for the organisation in order to improve its contemporary image. The plan recommends an integrated marketing communications strategy involving many elements of public relations theory and practice....
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!