Professor Yvonne Mc Laughhlin has done well to focus attention on the various global companies with primary attention on Coca-Cola Company and its global competitors, as there is a dearth of books on management for developing countries. With her blend of expertise in the academic discipline and her practical work experience, Prof. Yvonne Mc Laughhlin is well equipped to write this book on global marketing.
Due to the lack of sound management books at the graduate and postgraduate levels, this book would feel an important void. The other books written by this author and published by Business Information Books are 'Business Studies' (1998), "Relationship Management of Toyota' (2006). In addition to these, the author is a regular writer in business magazines and times now. His recent published article on 'TATA's Global Acquisition' in "Business Today", of Jan 2008, has revealed TATA'S insight views of management and future expansions plan.
Marketing variables play an important part in the presentation and exposure to the target population. Age and geographic variables are also important factors. It is important for the Coca-Cola Company to target new segments in order to remain at the cutting edge. In order to remain competitive in the market it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its updation on regular basis is very important for the Company to not only keep its presence felt but also to increase traffic. A step by step marketing plan should be undertaken in order to achieve the desired result. The management should undertake an annual evaluation of the plans and goals designed to achieve. This will help the company to correct its action towards the right direction. Continuous updation and promotion will make it possible to achieve its goals in future.
To understand the importance of the strategic model for effective management that integrates strategic techniques in decision making.
To understand the decision making process, and the use of strategic business techniques in the organization.
To understand the involvement of various aspects of these tools and their effectiveness in an organization.
To get an understanding and critical evaluation of a company to get an insight how effectively the business techniques are implemented.
Layout of the book
Chapter 1: Introductory background of the main theme of the book, the core research problems and aims and objective for this dissertation.
Chapter 2: Reviews the main literature and theories in relation to the market forces, environmental analysis and competitive advantage of the organization in particular the pharmaceutical market.
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This book is going to provide a case study of Marketing strategies, Coca-Cola Company had successfully re-import the formula of low-priced, quality products that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides Coca-Cola Company to organize wide range of subsidiaries and to develop its brands of product…
Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia.
It is imperative for Coca Cola to improve on their market targeting, positioning and segmentation strategies. This is because; the soft drink industry is becoming increasingly competitive, as shown by increased non-alcoholic drinks in the market.
This has resulted to an increasing market base for the good and services produced in a given entity. Technological advancements have led to increased competition in the global market as small companies can compete with major companies. Small companies have integrated online marketing in their sales and this has enabled them to boost their sales in spite of having inadequate capital and presence in most parts of the world (Michaels 17).
The global standardization strategy requires that all markets are considered the same and products are sold in each market using the same strategy. A global standardization strategy implies that the same product will be sold to all markets with the same pricing strategy.
Griggs Candler purchased a stake of the company in 1887 and the company was named the coca cola company. Benjamin Thomas and J. whitehead bought the exclusive rights of the company in 1899 who founded the Coca-Cola bottling company.
During the second world war the company sold soft drinks to US soldiers and as a result the company set up bottling plants in other regions, this led to the wide spread popularity of the drink all over the world which was as a result of US soldiers when they returned home from the war.
Currently, Coke is the regarded as one of "world's most recognizable and widely sold commercial brands" as it ranks second in the international business arena.
This paper aims to answer three important questions regarding the business operations of Coca-Cola.
Throughout the paper, COCA COLA Company is used as the main focus and object of discussion. The company’s marketing strategies will be reviewed and will be use as examples and citations. The paper aims to answer questions such as how do Coca Cola’s marketing strategies contribute to its growth and success?
heir customer base in reference to marketing strategies, many factors centered on the customers have always been given the first priority throughout its existence. In an overview of the Coca Cola Company, when it comes to manufacturing, marketing and distribution of
in the industry, while also having strategies to adapt to every stage of the lifecycle, which means that it helps in promoting a proactive approach to planning (Yang et al, 2007: p943). While every product in the world is unique, including Coca-Cola, they all follow a similar
In addition to strong corporate culture, the company is taking active part in sponsoring world famous sporting events, such as World Cup Soccer, the NFL, the Tour de France, Rugby World and the Olympics. By investing in
5 pages (1250 words)Case Study
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