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Integrated Marketing Communications Plan for Travelpod - Essay Example
Pages 13 (3263 words)
This integrated marketing communication programme proposal is going to make a plan for Travelodge Hotels to start their business ambition. The company decided to organize a new integrated marketing communication plan to accelerate their business proposition.
The Travelpod is the world's first mobile hotel room. This 6m x 2.4m clear polycarbonate glass box replicates the conventional Travelodge hotel room. It has air conditioning, heater flat screen TV, DVD player, ambient lighting, tea/coffee making facilities and a washroom with biodegradable toilet and washbasin with running water. Travelodge are planning to be able to offer to transport these mobile hotel rooms to any outdoor venue such as music festivals, sporting events or large outdoor events for the same price as their conventional hotel rooms.
Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. ...
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