Integrated Marketing Communications Plan for Travelpod

Masters
Essay
Miscellaneous
Pages 13 (3263 words)
Download 0
This integrated marketing communication programme proposal is going to make a plan for Travelodge Hotels to start their business ambition. The company decided to organize a new integrated marketing communication plan to accelerate their business proposition.

Introduction

The Travelpod is the world's first mobile hotel room. This 6m x 2.4m clear polycarbonate glass box replicates the conventional Travelodge hotel room. It has air conditioning, heater flat screen TV, DVD player, ambient lighting, tea/coffee making facilities and a washroom with biodegradable toilet and washbasin with running water. Travelodge are planning to be able to offer to transport these mobile hotel rooms to any outdoor venue such as music festivals, sporting events or large outdoor events for the same price as their conventional hotel rooms.
Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. ...
Download paper
Not exactly what you need?

Related papers

Integrated Marketing Communications and Advertising
Integrated marketing communication is an approach to reach the customers through two communication channels, online and offline. Online channels include e-marketing, email, banners to latest websites, and internet TV. Offline channels include newspapers, magazines, billboards, radio and television.…
Integrated Marketing Communications
which carry leading brands in other product segments such as hair care and ladies skin care ranges. The product is currently having a 4% market share in the men's face lotion category and included in the top 10 brands in the market. Marketing Communication Process includes five elements. They are: sender, message, receiver, medium, and feedback.In developing marketing communications, the target…
Integrated Marketing Communications 2
As a result, classy, trendy and fresh branded outfits are the norm for this age bracket of which the importance can be judged by a statement from Branded- a book written by Quart, Alissa (2003) where she writes "Inspired by the commercialization of youth and also by the signs of resistance to it, I decided to write Branded. The term brand suggests both the ubiquity of logos in today's teen dreams…
Integrated marketing communications plan
Royal Caribbean Cruises Ltd is also looking to increase its home market in the United States by re-evaluating its marketing strategy in a bid to secure more revenue in the form of sales. As Royal Caribbean Cruises have at their disposal, 27 300 employees, 26 ships and an independent distributing network of approximately 30 000 travel and booking agents, they are at an advantage in terms of…
Integrated Marketing Communications Plan for Travelpod
The Travelpod is the world's first mobile hotel room. This 6m x 2.4m clear polycarbonate glass box replicates the conventional Travelodge hotel room. It has air conditioning, heater flat screen TV, DVD player, ambient lighting, tea/coffee making facilities and a washroom with biodegradable toilet and washbasin with running water. Travelodge are planning to be able to offer to transport these…
Marketing Communications Plan
Sony Corporation is the electronics business unit that is responsible for the production and marketing of its video games consoles including the Sony PlayStation. The history of the PlayStation began in 1988 when Sony and Nintendo worked together on a product called the Super Disc. However, Sony and Nintendo parted company and the Super Disc was never launched by Nintendo. In 1991, Sony modified…
Integrated Marketing Communications (Marketing Communications Management, Copley)
This is more like an effective communication with the target market.…