Given that language, music, and images constitute the major forms of symbolic expression, they assume special significance in the sphere of culture. Both processes, media globalization and cultural imperialism, are closely connected with cultural globalization which means expansion of cultural flows across the globe.
At the beginning of the 21st century, global media interferes all parts of the world promoting and popularizing western life style and ideas. The exploding network of cultural interconnections and interdependencies in the last decades has led some commentators to suggest that cultural practices lie at the very heart of contemporary globalization (Lee 2002). Yet, cultural globalization did not start with the worldwide dissemination of rock 'n' roll, Coca-Cola, or football. Expansive civilizational exchanges are much older than modernity. Still, the volume and extent of cultural transmissions in the contemporary period have far exceeded those of earlier eras. Facilitated by the Internet and other new technologies, TV shows and mindless advertisements, these corporations increasingly shape people's identities and the structure of desires around the world (Tomlinson 88). ...Show more