StudentShare solutions
Triangle menu

History and Growth of Jeans - Essay Example

Nobody downloaded yet

Extract of sample
History and Growth of Jeans

Almost 20 million tons of indigo is produced for the dyeing of jeans every year, though each pair of jeans requires only a few grams of the dye. It was worn by workers as the fabric was very durable and strong.
Gold was found in California in the year 1848 which gave rise to the popular Gold rush, the workers of the gold mine required long lasting cloths that would last long and not be worn off easily. A man called Leob Strauss who lived in New York shifted to San Francisco which is quite close to California and started a wholesale business of supplying clothes, later he changed his name to Levi from Leob, who the founder of the well known Levis Jeans Company.
The major problem faced by the miners was that the pockets of their jeans would easily tear away from the jeans, so a person called Jacob Davis thought of an idea to overcome this problem. He had the idea of using metal fasteners to prevent the pockets from tearing away and to hold the pockets and the jeans together. Davis wanted to copyright his idea but due to lack of funds. He could not do so. In the year 1872 Davis sent a written proposal to Strauss, offering him a deal if Strauss agreed to pay fort the copyright, the proposal was accepted by Strauss and Davis started manufacturing copper fasteners.
Levi attached a leather label on their jeans in the year 1886; it displayed two horses pulling a pair of jeans from in opposite directions, this was to display and advertise the strength of the jeans, and represented that even if it is pulled by two horses it would not tear apart.
Hollywood stared making many western movies in 1930's, where cowboys generally wore denim waist overalls; jeans were called that back then. This denim waist overall that is jeans became very popular and many eastern Americans would carry back these overalls with them to the eastern states after vacations.
Jeans were produced in small quantities during the Second World War; however these jeans were introduced by the American soldiers to the world as they often wore jeans when they were off duty. The sale of jeans was expanded by Levi outside the western states of America after the World War ended, other competitors like Lee and Wrangler also started to compete with Levi for a share of this newly formed market.
Denim earned popularity amongst youngsters in 1950s. Jeans was symbolized as teenage rebel in televisions shows and movies, for example in a movie called Rebel without a Cause, jeans was shown worn by a rebel. In the United States of America some schools banned jeans from being worn by students. These denim waist overalls were called 'jean pants' by the young people.
Many university and college students started wearing jeans in the 1960s, different styles of jeans were produced to suit the fashion of 60s, there were various jeans available in the market like painted jeans, embroidered jeans, psychedelic jeans, etc. in the eastern countries the jeans were not available easily, and became a symbol of western decadence, the jeans companies in the US would receive letters from around the world requesting to send a pair of jeans to the writers.
In the 1970s the regulations on the world trade became more flexible and hassle-free jeans started ...Show more

Summary

The word "Jeans" is derived from a particular type of fabric that was manufactured in Europe, and this is named after sailors who wore the clothes made from jeans, these were the sailors who traveled from Genoa in Italy. Denim is derived from the French fabric called Serge de Nimes which means 'a kind of material from a French town Nimes.' In India denim trousers were worn by sailors in an area called Dhunga, these trousers later became famous as dungarees, which are worn even today.
Author : heath00
History and Growth of Jeans essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"History and Growth of Jeans"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Jinikin Jeans Human Resource Analysis and Strategies
When looking at the case study of Jinkin Jeans, it can be seen that the use of human resources and the strategies which are being used need to alter. However, this is not only based on the individual performance management, but also on the strategies and different concepts which are a part of the company.
7 pages (1750 words) Essay
UnME Jeans
UnME Jeans With the introduction of Web 2.0, the brand manager of UnME Jeans, Margaret Foley, was trying to justify the amount spent by her on traditional advertisements and not on Web 2.0 (Avery and Steenburgh, 2011). The case study on UnME Jeans introduces the concept of Web 2.0 which is regarded as one of the emerging social media on social networking sites and encourages the marketers to explore the opportunities and risks which the social media present for the brands.
6 pages (1500 words) Essay
UnME Jeans Essay
UnME jeans The important aspect, however, is that this group is seen to be versatile in the use of web applications, social networking and other such non-traditional media.It is seen that in recent times there has been a rapid decrease in the number of television viewers, with large percentages of the audience migrating to a more comfortable, customized media and web services.
7 pages (1750 words) Essay
Denim (Jeans) Market in the U.K
According to Mintel report (2005), 15-24 age band is the highest spending age group in the jeans market. Jeans are now even worn to work. Broader assortment of jeans is now
10 pages (2500 words) Essay
The Biography Of Blue Jeans
According to the research findings: “The new clothes (jeans) express profoundly democratic values.There are no distinctions of wealth or status, no elitism; people confront one another shorn of these distinctions” (Reich, 1997). Blue jeans have managed to become indifferent to class and taste, making them the perfect icon for the democratic ideals.
4 pages (1000 words) Essay
Global history
Events from the late 1960s reverberated in the Communist world and finally came to a head in the 1980s with total economic and political collapse. The Soviet sphere, coupled with
6 pages (1500 words) Essay
Speech- American Culture Blue Jeans
as and the standards they have in common." The aspect of culture in this book is given an interdependent association with the aspect of community. Therefore according to this culture is the bonds that hold a community together and determines the way their relationships,
2 pages (500 words) Essay
UnME Jeans
The main problem of the paper is show what should the company do to present the audience their products. The important aspect is that the customers are seen to be versatile in the use of web applications, social networking and other such non-traditional media. There has been a rapid decrease in the number of people migrating to web services.
8 pages (2000 words) Essay
True religion jeans brand
It is realizable that, a combination of increased price of the rough material and the change in the market structure contributed to the intense competition between the premium denim dealers. The market structure of the premium jeans is
1 pages (250 words) Essay
International Business Strategy
With such coverage, the company faces a number of environmental differences that impact on its establishment and success in a particular region (Kew & Stredwick, 2008). This paper is an audit of the external environment of the company with a focus on three main
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment