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History and Growth of Jeans - Essay Example

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History and Growth of Jeans

Almost 20 million tons of indigo is produced for the dyeing of jeans every year, though each pair of jeans requires only a few grams of the dye. It was worn by workers as the fabric was very durable and strong.
Gold was found in California in the year 1848 which gave rise to the popular Gold rush, the workers of the gold mine required long lasting cloths that would last long and not be worn off easily. A man called Leob Strauss who lived in New York shifted to San Francisco which is quite close to California and started a wholesale business of supplying clothes, later he changed his name to Levi from Leob, who the founder of the well known Levis Jeans Company.
The major problem faced by the miners was that the pockets of their jeans would easily tear away from the jeans, so a person called Jacob Davis thought of an idea to overcome this problem. He had the idea of using metal fasteners to prevent the pockets from tearing away and to hold the pockets and the jeans together. Davis wanted to copyright his idea but due to lack of funds. He could not do so. In the year 1872 Davis sent a written proposal to Strauss, offering him a deal if Strauss agreed to pay fort the copyright, the proposal was accepted by Strauss and Davis started manufacturing copper fasteners.
Levi attached a leather label on their jeans in the year 1886; it displayed two horses pulling a pair of jeans from in opposite directions, this was to display and advertise the strength of the jeans, and represented that even if it is pulled by two horses it would not tear apart.
Hollywood stared making many western movies in 1930's, where cowboys generally wore denim waist overalls; jeans were called that back then. This denim waist overall that is jeans became very popular and many eastern Americans would carry back these overalls with them to the eastern states after vacations.
Jeans were produced in small quantities during the Second World War; however these jeans were introduced by the American soldiers to the world as they often wore jeans when they were off duty. The sale of jeans was expanded by Levi outside the western states of America after the World War ended, other competitors like Lee and Wrangler also started to compete with Levi for a share of this newly formed market.
Denim earned popularity amongst youngsters in 1950s. Jeans was symbolized as teenage rebel in televisions shows and movies, for example in a movie called Rebel without a Cause, jeans was shown worn by a rebel. In the United States of America some schools banned jeans from being worn by students. These denim waist overalls were called 'jean pants' by the young people.
Many university and college students started wearing jeans in the 1960s, different styles of jeans were produced to suit the fashion of 60s, there were various jeans available in the market like painted jeans, embroidered jeans, psychedelic jeans, etc. in the eastern countries the jeans were not available easily, and became a symbol of western decadence, the jeans companies in the US would receive letters from around the world requesting to send a pair of jeans to the writers.
In the 1970s the regulations on the world trade became more flexible and hassle-free jeans started ...Show more


The word "Jeans" is derived from a particular type of fabric that was manufactured in Europe, and this is named after sailors who wore the clothes made from jeans, these were the sailors who traveled from Genoa in Italy. Denim is derived from the French fabric called Serge de Nimes which means 'a kind of material from a French town Nimes.' In India denim trousers were worn by sailors in an area called Dhunga, these trousers later became famous as dungarees, which are worn even today.
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History and Growth of Jeans essay example
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