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History and Growth of Jeans - Essay Example
Pages 7 (1757 words)
The word "Jeans" is derived from a particular type of fabric that was manufactured in Europe, and this is named after sailors who wore the clothes made from jeans, these were the sailors who traveled from Genoa in Italy. Denim is derived from the French fabric called Serge de Nimes which means 'a kind of material from a French town Nimes.' In India denim trousers were worn by sailors in an area called Dhunga, these trousers later became famous as dungarees, which are worn even today.
Almost 20 million tons of indigo is produced for the dyeing of jeans every year, though each pair of jeans requires only a few grams of the dye. It was worn by workers as the fabric was very durable and strong.
Gold was found in California in the year 1848 which gave rise to the popular Gold rush, the workers of the gold mine required long lasting cloths that would last long and not be worn off easily. A man called Leob Strauss who lived in New York shifted to San Francisco which is quite close to California and started a wholesale business of supplying clothes, later he changed his name to Levi from Leob, who the founder of the well known Levis Jeans Company.
The major problem faced by the miners was that the pockets of their jeans would easily tear away from the jeans, so a person called Jacob Davis thought of an idea to overcome this problem. He had the idea of using metal fasteners to prevent the pockets from tearing away and to hold the pockets and the jeans together. Davis wanted to copyright his idea but due to lack of funds. He could not do so. ...
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