StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - BMW Global Competitive Analysis

Only on StudentShare
Pages 3 (753 words)
BMW was founded in Munich, Germany in 1916 originally as the 'Bayerische Flugzeug Werke AG' (BFW) before the creation of the 'Bayerishe Motoren Werke' (BMW) in 1917. BMW initially concentrated on the development and production of aircraft engines during World War I and thereon it focused more on the development of 'premium' automobiles and motorcycles motor vehicles where it has built up its reputation for reliability and excellence today…

Extract of sample

Rolls Royce Motor Cars brand is one the well-known brands in the world which provides the luxury motor car par excellence. Mini brand is the most unique feature of the BMW group since it is ideally suited for a young, unconventional and ready for change society. (BMW Education)
When we talk about BMW operations, its growth and expansion targets are the first that come to mind. Expanding into new global markets is the 'in-thing' for BMW for quite some time now. The BMW Group currently has 17 production facilities in six countries, Austria, US, GB, China, South Africa, Germany and Brazil with its headquarters in the picturesque 'four-cylinder' tower coordinating the worldwide activities covering 150 countries from Munich. In total BMW Group manufactures models at 23 production and assembly plants and has 39 sales subsidiaries in 13 countries on four continents. Because of this globalization, BMW has been able to reach out to many potential customer bases with the latest one being established in India, to diversify on vulnerable systems in one part of the world. BMW's is also giving an opportunity to its dealers to take BMW's make worldwide by acquiring the rights to sell BMW brands. ...
Download paper
Not exactly what you need?

Related papers

Piaget's Brand and Competitive Analysis
However, the brand decided to expand by diversifying into jewelry making. They increased their expertise in gold by acquiring various gold work-shops throughout Geneva.…
10 pages (2510 words)
On the other hand management can also refer to the person or to different people who perform the various acts of management.…
9 pages (2259 words)
The Porters Five Force Analysis
Product innovation and wider range of products is another platform for competition. Companies need to expand their reach to cater to more and more customers, both geographically and demographically. Competition will intensify in relation to environmental measures and energy use, as customers' attitudes to the environment become gradually more important. In this scenario, basic technological trends…
8 pages (2008 words)
Analysis of Competitive Strategy.
It is a mass-based airline, therefore it must adopt a dual strategy by competing in the price segment as well as the premium segment. To achieve this differentiation, it may even develop a new economy brand that offers value for money, while retaining the original BA brand for its premium customers who are willing to pay extra for its services.…
8 pages (2008 words)
Competitive Analysis of General Motors
The tools like PESTLE, porter's five force and SWOT analysis are used in this report in order get a better result. The report is designed in such a way that, first there is an introduction followed by PESTLE analysis, porter's five force analysis and SWOT analysisetc.…
15 pages (3765 words)
Corporate Operations of the BMW Group
The BMW Group is a global manufacturer of automobiles and motorcycles. According to the BMW Group website (2008) the company concentrates entirely on premium standards and outstanding quality for all its brands and across all relevant segments. The BMW Group owns the BMW, MINI and Rolls Royce brands and it defines its strategic objective: "The BMW Group is the leading provider of premium products…
13 pages (3263 words)