As a result their attitude towards purchasing counterfeit luxury brands is determined by a self perception of high status with those who are able to afford genuine luxury brands. Thus the consumers' income and the occupational status are positively associated with the status purchasing behavior.
Higher status consumption perspective affects consumer's purchasing decisions positively. However Giffen goods and inferior goods might not be interpreted as affect in the consumer choices under this construct because such consumers with a willingness to purchase counterfeit luxury brands think only of the potential social status and not the genuine economic welfare associated with the good. As a result those consumers tend to identify themselves with status determined welfare in relation to what can be regarded as a luxury brand irrespective of the underline quality determinant. ...Show more