Benetton - Essay Example

Only on StudentShare

Extract of sample

While those initiatives above enhanced competitiveness, Benetton is distinguished mainly on their unparalleled ability to develop "networks" and improve integration. Perhaps it can be said that they are one of the early adopters of strategic subcontracting or outsourcing. Almost all business processes are one way or the other outsourced except of course those areas sensitive and confidential to them. These are special skills on product design and manufacturing procedures related to cutting and dyeing. Still, their networking or outsourcing activities remain in the confines of their territory in Italy. Contrary to the prevailing business models in their industry at the given period, even their retail shops are outsourced in the form of informal licensing. By informal it means that most of their transactions whether in manufacturing or retailing are based on handshakes mostly with no written or formal agreements. Conversely, their major competitors Gap and Zara own and control their retail shops. It is estimated that about 85% of business operations are outsourced.
Their vast networking strategy paved way for their tremendous growth not only in Italy but in other countries as well. ...Show more


What is the common point between powerful brands like United Colors of Benetton, Sisley, Prince, and Rollerblades They are all under the blanket of Benetton Group. It was established in Italy relying firmly on the business acuity of Luciano Benetton and the crafty creativity of his sister Guiliana Benetton since 1965.
Author : naderwill
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Benetton Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Property strategy and funding(is the module) Write an essay on the history of the development of shopping malls in the UK and their impacts (positive and negative) on city centres. Refer to at least three case studies.
Laura Byrne Paquet in her fascinating book The Urge to Splurge writes "-----the regional Mall is just a brighter, shiner, bigger version of Middle Eastern marketplace where an early Christen may have bartered with an austere tent maker named Saul. The stage today is bigger and better lit, but the process marketers call the "retail drama" has been going on for centuries." (Paquet, 2003 pp, 13)
9 pages (2250 words) Essay
The Benetton's were personally involved in the "cutting and dyeing" of sweaters produced by them. Sweaters " from a natural state were taken and dyed in bright colors" whereas their competitors first "dyed the yarn" and then made the sweaters. The Benetton's were at an advantage from using this technique since they could "produce on short notice sweaters in colors demanded by customers."
4 pages (1000 words) Essay
Dell would be best person to be at the helm of affairs as he was the core person to devise the culture that Dell, Inc followed to attain the success of being the market leader for so many years. Michael Dell has been
1 pages (250 words) Essay
The development of email has profoundly changed modern cultures. As recent as twenty-years ago the only means of communicating with other people over great distances was through time consuming letter writing, or
2 pages (500 words) Essay
Moreover, I knew about the fact that there are no speed limits on the German Autobahn, however, I learnt that some parts of the Autobahn do have speed limits, which I wasn’t aware of before. In addition, I also knew
4 pages (1000 words) Essay
The prime minister of the united Kingdom is elected by a select few members of the society after being elected to the parliament by the citizens. He, thereafter, appoints other ministers
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email