"The media and the experts determine how we see the rest of the world" (Said 1997) How far could public opinion resist the influence of the political and econom

Masters
Essay
Miscellaneous
Pages 10 (2510 words)
Download 0
Power make things change or prevent thing changing. Whether defined as the ability to make decisions and to have those decisions carried out, to influence hearts and minds, to alter states of being or simply to hire and fire workers, power is the key factor in the dynamics of any culture.

Introduction

Invasion of one country by another is an example of coercive power. Symbolic power works through images (linguistic, pictoral, aural) to create and mobilise support for a cause and it is integral to the operation of the other power forms. Other classifications include position, resource and charismatic (or personality) power, each overlapping with Thompson's categories and each one some how connected with communication processes. A case can be made for recognising technological power, what Karl Marx refereed to as the means of production, as a category in its own right. John of Gutenberg's invention of the printing press in around 1450 was not substantially the result of either economic or political imperatives, but it soon proved to be a winner economically. Politically and culturally it brought about profound changes. By symbolising knowledge as something potentially accessible to all and rendering the act of reading an exercise in individualism and a possible source of subversion, printing transformed the known world by becoming a power in the land. In easily reproducible and permanent form, it spread knowledge and ideas beyond the traditional boundary fence of the privileged to the 'common people'. In doing so, it offered them glimpses of their own potential power.
Yet t ...
Download paper
Not exactly what you need?

Related papers

how public opinion and the media influence health care policy
Any one or all of these processes can prompt or even hinder political action thereby advancing an issue to an elevated level of consideration and has the ability to instigate substitute solutions or hammer it down absolutely. On the contrary, need of community approval and dominant resistance has the ability to keep an issue low on the public's agenda and subsequently on the policy agenda as well.…
The influence of Western Cultural Values on how we see art (Upper Division Art Class)
(Brown, 2005; P 2 - 4). The volume has conceptualised the way art has been seen and used since 1985 with the advent of mass media and especially the Internet. This conceptualisation has reached a phase where the influx of ideas related with the use of technology and mass media has grown to such heights where it accommodates a whole new dimension of art.…
Does the media produce exaggerated images of crime, How do these influence public perceptions of crime
Though the descriptions of crime and criminal justice are important to, our understanding of the media as a social control institution is incomplete. What role does the media play in crime control News organizations construct crime stories by relying on the police and court sources for information, which affects the images presented about crime. It is important to understand how media images help…
Influence of American Culture on the Rest of the World
American style of dressing was distinctly known for its informality and casualness. Now we see the whole world dressing up like that. People, all across the world, now prefer to wear American brands. For example, Nike, which is an American brand, now has its market all over the world. People now dress for convenience. They wear traditional clothes and costumes on rituals but on normal days, they…
Media and Public Opinion
"This dependence gives the media an enormous capacity to shape public thinking 'The press is significantly more than a purveyor of information and opinion. It may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. And it follows from this that the world looks different to different people, depending not…
"The media and the experts determine how we see the rest of the world" (Said 1997) How far could public opinion resist the influence of the political and econom
Invasion of one country by another is an example of coercive power. Symbolic power works through images (linguistic, pictoral, aural) to create and mobilise support for a cause and it is integral to the operation of the other power forms. Other classifications include position, resource and charismatic (or personality) power, each overlapping with Thompson's categories and each one some how…
Media, Citizenship, Public Opinion and Spin
The television can be considered as public media also as there are entertainment channels in the television. When any media is capable of reaching of a large amount of gathering, it can be considered as mass media. The mass media includes the parts of cyber media like web sites, pod casts and blogs when they are capable to attract a vast amount of people.…