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In the US clothing market there exists a high demand for organic cotton products as it is healthy and feels good to wear. The growing popularity of organic cotton products is likely to become long term in nature as it is allergy free and healthy. "Organically raised cotton is gradually winning over new ground both on the farm and in the marketplace…
The details of the marketing plan for the product are discussed below with product specifications:-
1. Market Segment: The target market segment for the new designed products is middle market. The availability of cotton products in the middle class are only nominal due to the high production cost relating to the organic cotton products. Through direct purchasing and synthesizing of raw material the production cost can be signicantly reduced. This will help to focus on the middle market through appropriate pricing policies. "The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures." (Market Segmentation).
2. In-store image: The in-store presentation of the product will be in a sophisticated manner by using attractive presentation and display tactics. There should be separate section for the Y's Passion series in the shop. The section will be made attractive by using glass tubes and light presentation.
3. Product range: The product range should be of T -shirts clothing which is suitable for both men and women category. It will be available in 5 elegant colors. ...
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