Marketing Research Methods - Essay Example

Only on StudentShare

Extract of sample
Marketing Research Methods

Hafalarf, a Lloyds Insurance syndicate is thinking of underwriting a policy to cover students. A market survey needs to be done to determine the level of cover currently in place, examine the attitude of the students to buying insurance cover, and identify the different kinds of insurance available in the market. This paper is in the form of a project report to identify the feasibility of Lloyds entering the college-level insurance sector for students.
What is Insurance Web definition: Insurance is a plan in which individuals and organisation who are concerned about potential risks, pay premiums to an insurance company, who in return, will reimburse them if there is loss. To generate a profit, the insurer will invest the premiums it receives. Insurance is covered for almost all products except those that are caused by natural calamities such as, Earthquakes, landslide, hurricane. Insurance cover life, health, home, work, studies, mortgage, etc. ...Show more

Summary

Students in higher education are very vulnerable to robbery according to Home Office. There are a number of reasons for this, such as initial lack of knowledge of the area surrounding their university, and they are easily intimidated. Even in their halls of residence or shared homes they may well suffer a break-in and lose valuable items, which may not directly be their fault…
Author : gonzalo62
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Research Methods"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrating Research Methods with Marketing Decisions
Now Ford needs to decide its target market. If its target is the affluent yuppie crowd then it needs to study their psychology and position the vehicle in the best possible way to attract them. Exploratory research method comprises of Interviews, literature review, discussion etc.
7 pages (1750 words) Research Proposal
Research Methods Essay
Quantitative research involves is of development of natural sciences to study natural phenomenon. Survey methods, formal methods, econometrics, etc., are some of the examples of quantitative research. It's the research and analysis done by the economists in investments (FDI) yielded fruitful results in the development of different industrial sectors.
2 pages (500 words) Essay
Methods of marketing research
Generally used to draw conclusions - tests a specific hypothesis-uses random sampling techniques so as to infer from the sample to the population - involves a large number of respondents - examples include surveys and questionnaires. Qualitative Research is a set of research techniques, used in marketing and the social sciences in which data are obtained from a relatively small group of respondents and not analyzed with statistical techniques.
4 pages (1000 words) Essay
Marketing Research Plan
Only customized cell phones can be the solution to satisfy the customer needs. JF’s Electronics wants to expand its business in all the 50 states and an innovative product
6 pages (1500 words) Essay
Research Methods
This will be done by comparing to other Facebook pages of rival brands. In order to compare Facebook pages, the pages of Ford and Chrysler were found to compare with the American Facebook page of FIAT.3 Because Ford and
2 pages (500 words) Essay
Research Methods
It is not an easy task or accurately predefined methods to overcome such situations are not determined yet. Innovative management can solve or reduce the problem of
9 pages (2250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT