Marketing Research Methods - Essay Example

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Marketing Research Methods

Hafalarf, a Lloyds Insurance syndicate is thinking of underwriting a policy to cover students. A market survey needs to be done to determine the level of cover currently in place, examine the attitude of the students to buying insurance cover, and identify the different kinds of insurance available in the market. This paper is in the form of a project report to identify the feasibility of Lloyds entering the college-level insurance sector for students.
What is Insurance Web definition: Insurance is a plan in which individuals and organisation who are concerned about potential risks, pay premiums to an insurance company, who in return, will reimburse them if there is loss. To generate a profit, the insurer will invest the premiums it receives. Insurance is covered for almost all products except those that are caused by natural calamities such as, Earthquakes, landslide, hurricane. Insurance cover life, health, home, work, studies, mortgage, etc. ...Show more


Students in higher education are very vulnerable to robbery according to Home Office. There are a number of reasons for this, such as initial lack of knowledge of the area surrounding their university, and they are easily intimidated. Even in their halls of residence or shared homes they may well suffer a break-in and lose valuable items, which may not directly be their fault…
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