StudentShare solutions
Triangle menu

Specific Applications of PR & PA - Essay Example

Nobody downloaded yet

Extract of sample
Specific Applications of PR & PA

The essay takes a descriptive approach where societal factors as well as economic factors affecting the role of public affairs and public administration are discussed.
Public Relation has been recognized as one of the vital managerial functions of an organization. It is because of the fact that with effective Public Relations an organization benefits a lot like to say it helps to create a better image in the organization in times of severe crisis through removing the misunderstanding among the organization and their public, enables to provide sufficient information about the launching of their new product or services, helps to overcome resistance, removes contradictory conditions between the organization and its public and lastly it helps to announce any unfavorable conditions is going to happen in the future (Theaker, 2001). The subject matter of the study is how a Public Relations plays an important role in the context of social and economic. Before passing to the role, it is necessary to understand the concept of Public Relation. Public Relation is essentially a management function which involves monitoring and evaluating the attitudes of the public which include shareholders, government, consumers, employees and the media, through continuous communication with them so as to establish and maintain a mutual relationship and understanding between an them and the organization. In other words it can be told as a managerial function which assists in establishing and maintaining the mutual flow of communication, understanding, acceptance and cooperation between an organization and its publics through keeping in touching with the public, by calling a conference, working with press or through communicating with the employees.
Public Relation plays an important role in the organization in terms of social and economic context. In the context of social, the organization should be very careful in choosing the Public Relation applications. Because every organization stands in the society and has a responsibility to protect the interest of the society in general, so there arises the duty of organization to choose an effective Public Relation. The society comprising of people near to the company must be aware of the policies or the product that is going to launch. If any decision is taken which may influence the society negatively ultimately it may affect the smooth running of the organization. So before going to execute any programs for communicating with the society it must evaluate or analyze opinion of the society (Sriramesh, 2003). For this Public Relation should be an effective one. An effective Public Relation can establish and maintain a mutual relationship between the organization and its public. Such Public Relations helps the organization to know about the likely comment about the product and the organization.
On other hand in the context of economic, there is no doubt that the adoption of Public Relation in the organization will not be a waste to the organization. Instead of that it will provide so many economic benefits to the organization in terms of economic. That is with the effective Public Relation an organization can achieve the objectives at very low cost as compared to other promotional ...Show more


The role of public relations and public affairs in an organization is indispensable in the modern business environment. It has been accepted that both these managerial functions/ wing in an organization can have a profound impact upon establishing and maintaining an eternal relationship with the audience/ customers of the business entity…
Author : madeline80
Specific Applications of PR & PA essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Specific Applications of PR & PA"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

PR Plan
(Money Online, 2011) The company, its primary markets, market segments and its relative strengths and weaknesses have been worked out in sufficient detail to allow a comprehensive plan to be developed. Implementation and control procedures have been outlined below as well to track the progress of improved public relations.
8 pages (2000 words) Essay
Five Cover Letters to Address Specific Criteria in Awards Applications
The ADERA development scholarship is of my greatest interest because it offers an opportunity to my long-term career objective of becoming an outstanding and entrepreneurial marketing executive in the real estate industry. I am currently a Bachelor of Commerce student, with a marketing major, at the University of British Columbia.
5 pages (1250 words) Essay
Creative PR
John Williams and Caroline Brown. Eventually, Margaret Sinclair and Fred Foster also joined them to establish the organization in the market during its developmental phase. According to the case scenario, the new employees were also motivated to become all-rounders pertaining to diversified work areas in Creative PR, which indicates to an informal culture in the organisation (Morgan, 1997).
11 pages (2750 words) Essay
Review the general applications of monoclonal antibodies,emphasising their advantage and limitations with specific examples
Monoclonal antibodies are characterized by their monovalent affinity, because they are known to attach themselves to the particular epitome (Marvin and Zhu, 2005). They are also identified as monovalent, because they can be produced from any substance, and they will be able to attach themselves to the given substance.
3 pages (750 words) Essay
PR campaign
Some countries may have different ideas and needs, and some countries may have certain policies against or working for our products. We also would need to make sure to keep into consideration if we have any competing products in different markets, as well as the ethical considerations of working with different cultures and different markets.
2 pages (500 words) Essay
PR Campaign
Mattress manufacturers, for instance, create different brand names for the same products for different. PR campaign will help McBride Financial to reach its target audience and create a positive brand image of the company, inform about services and products proposed to target customers.
4 pages (1000 words) Essay
PR Scenario
Eventually, a market research plan which will support the development of a PR campaign will be provided. Honesty, integrity, truth, and accuracy of information relayed to a McBride’s target market are
2 pages (500 words) Essay
PR Assignment
Events here include changes in the economy, politics, social life and other day to day occurrences that affect members of the public. To evoke an opinion, an event must touch an individual’s self interest. Otherwise people do not
1 pages (250 words) Essay
PR Campaign
The significance of the public awareness campaign will be to make every effort to communicate to the public, to persuade them and to manage any arising interests and conflicts (Iams Company, n,d). Using the available financial resource amounting to
3 pages (750 words) Essay
Use of unmanned ground vehicles would help the agency to curb cases of robbery that have been witnessed targeting its transportation vehicles hence compromising the security of confidential data records in transit. According to Zegart (2014, p.264), several homeland
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us