Specific Applications of PR & PA

Pages 5 (1255 words)
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The role of public relations and public affairs in an organization is indispensable in the modern business environment. It has been accepted that both these managerial functions/ wing in an organization can have a profound impact upon establishing and maintaining an eternal relationship with the audience/ customers of the business entity.


The essay takes a descriptive approach where societal factors as well as economic factors affecting the role of public affairs and public administration are discussed.
Public Relation has been recognized as one of the vital managerial functions of an organization. It is because of the fact that with effective Public Relations an organization benefits a lot like to say it helps to create a better image in the organization in times of severe crisis through removing the misunderstanding among the organization and their public, enables to provide sufficient information about the launching of their new product or services, helps to overcome resistance, removes contradictory conditions between the organization and its public and lastly it helps to announce any unfavorable conditions is going to happen in the future (Theaker, 2001). The subject matter of the study is how a Public Relations plays an important role in the context of social and economic. Before passing to the role, it is necessary to understand the concept of Public Relation. ...
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