Several Topics(Marketing 301) Essay

Undergraduate
Essay
Miscellaneous
Pages 4 (1004 words)
Download 0
Older people in the family, usually the grandparents, are becoming an increasingly large and important consumer group. Some companies need to see the commercial potential that grandparents present them with. With people living longer, populations across the globe are ageing…

Introduction

(Daily Herald, October 5, 2005).
Elderly people spend 2,800 pounds for leisure services for the 50 to 65 age group compared with pounds 1,700 for the under-30s age group. As they grow older beyond 65 years, they are demanding more from companies that supply them with goods and services.
Since these silver spenders are better off, they are fitter, more active and generally will have more money. They will look for gym and fitness services, spa and sports facilities and even retirement villages. Clothing demand will sharply increase as older people still like to look good. Cosmetics need to take into account that older women's skin tends to be drier. Domestic appliances need some changes in design so as to allow grandparents to buy appliances that consider their needs.
Housing design has to consider the needs of grandparents. For example, wider doors to accommodate wheelchairs are just as much use for young mothers with prams, and a downstairs toilet in a house is an asset to everyone in the family, not just for those who find it difficult to climb stairs."
The companies responsible for the creation of consumer electronics, household appliances, communications devices, information services, telemedicine, telecare and social alarms need to combine digital technologies, ageing and health, elderly consumer psychology and product design.
After having done ...
Download paper
Not exactly what you need?

Related papers

Answering 8 questions on Marketing 301.
The basis for market segmentation is a factor that is consistent to a particular market segment. Consumer market segmentation is done on Geographic, Demographic, Psychographic, and Behavioural basis. On the other hand, Business market segmentation is done on Location, customer type and Buyer Behaviour.…
Marketing 301
Each business organization wants to set a price which does not just cover all the costs incurred by the company but will also generate a sizable mark-up for the company. The profitability objective will be taken into account by having a sensitivity analysis which looks at the changes in profit when prices and volume varies. It should be noted that volume sales is often inversely related to price,…
Several Topics(Psychology 101)
Storage of information can be systematically done by conscious process of learning either in formal or non-formal ways. Memory or information gained by the learner through this process is referred to as declarative memory. Learning through proper study or experience, and other similar approaches are included in this category. It can be semantic or episodic. Semantic declarative memories are…
Several Topics(Marketing 301)
These compose the type of wholesalers who basically buy a large amount of product and later on resell them to the retailers. The other type is called, functional intermediaries who are responsible in speeding up the transaction between the retailers and the producers or manufacturers for a certain amount of compensation.…
Several Topics(Psychology 101) Essay
W. Leibniz were equally crucial in the development of modern psychology, where the human mind's relation to the body and its actions have been significant topics of debate.…
Several Topics(Marketing 301) Essay
(Daily Herald, October 5, 2005).…
Philosophical JournalDiary reflecting one's own thoughts and opinions upon several topics. Details below
In the above context, the opposite choice group feel that the decision of assisting in euthanasia is intention to kill. In contract, the pro-choice groups argue that the favouring of euthanasia is due to intention of achievement of good and comfortable death. In that context, the opposite choice group feel that the sanctity of life is above the autonomy of one's decision to live or die. While…