Got a tricky question? Receive an answer from students like you! Try us!

Business Function Assignment - Essay Example

Only on StudentShare
Author : dean96

Summary

This paper will describes resistance to change which is a key challenge for any marketing effort. Overcoming resistance to change involves clear and effective communication targeted at the right people and addressing the right issues. There are several key stakeholders relevant to Monsanto’s attempt to introduce genetically modified crops in Europe. …

Extract of sample
Business Function Assignment

This paper talks that the main stakeholders relevant to Monsanto’s attempt to introduce GM products to Europe are special interest groups, particularly environmentalists, European consumers, European governmental officials and regulators, and Monsanto itself along with its employees and shareholders. Each of these stakeholders has unique interests in the outcome of this process.
To sum up, the paper says that Finally, Monsanto’s shareholders must be convinced that the company has a sound strategy for moving forward into new markets. This means marketing the marketing efforts. Even if Monsanto remains short of success, as long as it can show a strategy that is highly likely to lead to success within a specific, reasonable time frame, the shareholders should be satisfied that the company is on the right track for long term growth. Shareholder confidence depends on effective management and strategic focus of the company’s long term business plan. Clearly, effective marketing and communications activities that are fully aligned with Monsanto’s long term business growth objectives are the heart beat of that business plan. Informing shareholders and employees about these efforts grows confidence within the company and ensures that the investment capital will continue to be there to support the plan over the long time.
Monsanto would like to become an active contributor to environmental groups and devise ways of helping their causes that transcend the GM issue. ...
Download paper

Related Essays

Internet for Business Assignment
And this event has been my chance. Having had Thortons' chocolates every day of my life here in UK, I am excelled at the chocolate tasting quiz and almost guessed all the chocolates presented to us.…
Business Project Assignment
This appropriate location is the SEZ or special economic zone which is duty free zone, declared so to attract new investors in trade and industry. By shifting the business to an industrial area, not only will the business have access to more infrastructure and facilities, but also draw more clients. This step would also free prime land, which is a part of the duty-free zone and slated to become a regional hub for business and leisure.( Fakhoury)…
4 pages (1004 words)
Business Assignment
For example, many people might think that The Walt Disney Company's mission is to run theme parks. But, Disney's mission is always moving toward an expanded view. Disney provides entertainment. "Disney's overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint."…
4 pages (1004 words)
International Business Assignment
Company also became an online store in February 2005 with rebelsport.com.au. Now it has become all the more convenient to purchase performance runners, lifestyle footwear and apparel, gym equipment, yoga clothes, junior wear, licensed jerseys, specialized team and individual sport equipment, camping and outdoor gear and such items just at the click of a mouse.…
5 pages (1255 words)
The Organizing Function of Management
With the development of IT, the role and function of organizing has been transformed from merely a management function to a tool which helps to optimize resources and organizational structure. Organizing provides the channels through which work is made to flow while planning determines the volume of the work passing through those channels. It is a branch of management in that it uses the form of organization. It endeavors to put the form of organization to its maximal use, but it does not design the organization. Following Bernard L. Erven organization is concerned with the execution of the…
4 pages (1004 words)
Business -Assignment
The increase in unemployment would result to lesser people having jobs. Lesser people having jobs would translate to lesser Tesco sales. People have less money to buy Tesco products. Clearly, one possible effect is the decline in the company’s sales(Geroski & Gregg, 1997,49).…
2 pages (502 words)
BUSINESS ASSIGNMENT
(International Telecommunication Union (ITU, 2009) The paradigm shift in communications with reference to innovation in technology, simplicity in operations, ever growing add on facilities such as SMS, GPS and Camera at an affordable cost have more or less created a borderless world. The mobile telephony combined with internet form the basis for the growth and development of social networks and revolution in media as well. Bala (2010) states that while mobile phone penetration also rises with per capita GDP, it happens earlier, and faster, than Internet adoption. No longer purchasing a Mobile…
5 pages (1255 words)