Got a tricky question? Receive an answer from students like you! Try us!

Evaluating a New Service or Product - Essay Example

Only on StudentShare
Author : christian30

Summary

William L. Holdings, Jr. is a young real estate agent who has just inherited his father's business. His father has built Lawrence Holdings Associates and has now decided to retire. His son has ambitious plans to build office complexes in Dubai, Shanghai, Kuala Lumpur, Hong Kong and Bangkok…

Extract of sample
Evaluating a New Service or Product

In this scenario, he also asks his staff to develop the necessary survey questionnaire. His staff provide him with the necessary analysis and feedback. He decides on the content in his website. His education and memberships in prestigious real estate institutions take him to his destination.
Lawrence Holdings Associates (LHA) has been in the business of real estate for the past 40 years. Over the years they have built a reputation of building quality residential buildings in and around the city of Nashville, Tennessee. The present CEO of the company, William L. Holdings Jr., (WLH) has just taken over the control of the company from his father who had run the company for the better part of his able life. Holdings Sr. has decided to retire from active service and wants to spend the rest of his life travelling throughout the world. Holdings Jr., armed with a Harvard MBA, has been with his father for the past 6 years and with the exit of Holdings Sr. he has plans of entering into the lucrative business of building office spaces for huge multinational companies. His market surveys suggest that he build in 4-5 cities in Asia and the Middle East. He has plans to build office complexes in Dubai, Shanghai, Kuala Lumpur, Hong Kong and Bangkok. His father has over the years groomed a group of executives who are very knowledgeable in this field and professional in their approach. ...
Download paper

Related Essays

Launching new product
Items like Sandwiches are very much into the ordering list of the customers. These sandwiches, burgers were found to be major source of excess calories and fat which elevates the normal physic to obese. Recently these alarming issues has spurred up many fast food retail chain to gear up for new food products which are low calories and low fat content.…
2 pages (502 words)
New Product Development
This has been done with a real life case study in a country as diverse as India, which is on the platform of achieving full fledged development. In India, with the booming rate of the rupee, as well as widespread exposure owing to the information technology and BPO boom, there has been a concerted effort on behalf of producers and manufacturers from various quarters to create new products targeted at the segment that now has more and more disposable income at its disposal.…
26 pages (6526 words)
Launching a New Product A variant of Red Bull Waking a new market
Plan to distribute the releases two to three weeks before the product's launch day.…
10 pages (2510 words)
Product and Service Strategies
Product line pricing, a type of product mix strategy, sets price steps (also known as price points) between products in the line to appeal to different groups of consumers. Another product mix strategy called price bundling clusters two or more sports products into a single "packaged" price. Conversely, captive product pricing unbundled two or more sports products and sells each at a separate price. This type of product mix strategy is also referred to as two-part pricing.…
11 pages (2761 words)
choose one from"TOTAL QUALITY MANAGEMENT" or "NEW PRODUCT OR NEW SERVICE INTRODUCTION (NPI)" or"LEAN MANAGEMENT"
The engine and the accessories are all out-sourced from about 80 suppliers. The engine supplier is located about 100 Km away but the accessory suppliers are scattered all over the country There is a paint shop but the company uses a contractor to do the jobs with his own labour.…
10 pages (2510 words)
Service Product Marketing
Greece does receive both tourists and business travellers who face such inconveniences. A Spa at the airport would be able to capture this segment through the right marketing approach. This would be a mass marketing approach through the right mix of the seven element of service marketing. It is strongly recommended that the tourism venture should be an airport spa in Greece and the promotion of this spa can be done through innovative strategies such as tie upasana with the airlines and tour operators. Local people can also be attracted to the day spa which would tale care of business during…
11 pages (2761 words)