Evaluating a New Service or Product

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William L. Holdings, Jr. is a young real estate agent who has just inherited his father's business. His father has built Lawrence Holdings Associates and has now decided to retire. His son has ambitious plans to build office complexes in Dubai, Shanghai, Kuala Lumpur, Hong Kong and Bangkok.


In this scenario, he also asks his staff to develop the necessary survey questionnaire. His staff provide him with the necessary analysis and feedback. He decides on the content in his website. His education and memberships in prestigious real estate institutions take him to his destination.
Lawrence Holdings Associates (LHA) has been in the business of real estate for the past 40 years. Over the years they have built a reputation of building quality residential buildings in and around the city of Nashville, Tennessee. The present CEO of the company, William L. Holdings Jr., (WLH) has just taken over the control of the company from his father who had run the company for the better part of his able life. Holdings Sr. has decided to retire from active service and wants to spend the rest of his life travelling throughout the world. Holdings Jr., armed with a Harvard MBA, has been with his father for the past 6 years and with the exit of Holdings Sr. he has plans of entering into the lucrative business of building office spaces for huge multinational companies. His market surveys suggest that he build in 4-5 cities in Asia and the Middle East. He has plans to build office complexes in Dubai, Shanghai, Kuala Lumpur, Hong Kong and Bangkok. His father has over the years groomed a group of executives who are very knowledgeable in this field and professional in their approach. ...
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