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Motivation relates to the choice of destination and activities, which are expected to relate to trip satisfaction and subsequent travel related intentions. The theories of motivation are a way of understanding the tourist expectations formation, that is, the tourist behaviour. Do they accurately assess and analyse tourist behaviour If so, to what extent
Some of the functions of attitude are knowledge, ego, defence, value expression, utility and social adaptation; these functions act as mediators between drives or motives and values or situations. The theory of tourism motivation explains the behaviour pattern and assists in the satisfaction of it's underlying cognitive and emotional motives. The two systems of emotions and cognition differ in the degree of control a person has over their generation and manipulation. The term cognition refers to the mental representations such as knowledge or beliefs. Emotions encompass drives, feelings and instincts. The two jointly contribute to tourism motivation process.
Motive is a distinct type of learned or conceived action in the form of behaviour. Motivation contains results of a situation-person interaction. One and the same motive can generate situational different behaviour; while different motives can generate very similar behaviour. A person experiences a press or a pull, which usually appears in the guise of a threat of harm or promise of benefit. Both need and press, combine to form an equivalent group of behavioural situations. (Heckhausen, 1989.) When motives transform to motivation, the process of choosing specific destination and activities begin. "Motivation is based on feelings of competence and self determination." (Deci and Ryan, 1985.) Tourist motivation is a set of needs, which predispose a person to participate in a tourist activity. The important antecedents of individual motivation are cultural background, values, market communication, experience, and consumer self-perception.

3. Motivation of Nature Tourism

People who live in cities are motivated to travel as tourists to areas of wilderness because they need to escape from an artificial monotonous environment. Gray's Travel Motivation Theory gives us two motives; first is the desire to go from a known place to an unknown place and the second is to go to a place which can provide the traveler with special facilities, that do not exist in the place of residence. This theory does not completely cover the aspects of nature tourism. It will be worthwhile to have a look at the Career Ladder Theory, which emphasizes that people have a range of motives for seeking out holiday experiences. With different levels, it allows for many motives. It is dynamic and covers the seven requirements, which are considered to be good to assess the theory of tourist motivation. These seven requirements are, it functions as a true theory; it appeals to different users; it is easy to ...Show more


Tourism as an industry accounts for about 7% of world trade. Places, cities and regions are being planned and transformed in a way that they will attract more tourists and tourism investors. Even whole countries can be highly dependant on tourists and tourist trade…
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Nature Tourism
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