corporate strategy case study

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The Eurotunnel is Group is composed of Eurotunnelplc and EurotunnelSA. The Group, which was formed in 1986, manages the channel tunnel between the UK and France. It operates the car tunnel and earns revenue on other trains passing through the tunnel. Even though the Channel tunnel is not older than 1994, its story dates back to long ago in history.


In those days, cross-Channel travel was not dominated by the leisure business as it is today. It was used for military action and primarily for trade.
Even at that time, around 100 years ago there was no dearth of proposals. Many people especially the French suggested highly sophisticated and technical ideas for the new link. However, because this was before invention of railways these tunnels were not surprisingly road tunnels.
The Treaty of Canterbury which set the original ambitious objectives for the Tunnel stated that the Tunnel should "greatly improve communications between the United Kingdom and France and give fresh impetus to relations between the two countries, contribute to the development of relations and exchanges between the Member states of the European Communities and more generally between European States."2
2007 marked the completion of 13 years of an epic tale that has continued to shock, delight and confuse many. This is the story of the Euro tunnel which was a dream come true for many and many knew back then that it would be history in the making.
The company is currently on a route to restructuring and revitalisation of the Eurotunnel. 2004 saw the company sink in its profits and revenues. ...
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