Customer Information Management - Essay Example

Only on StudentShare

Extract of sample
Customer Information Management

Companies particularly doing e-business achieve decisive competitive advantages by knowing their customers' wishes in detail, guaranteeing them customized service, and establishing long-term relationships with them. By delivering 24/7 personalized access to customer service via the Internet, a call centre, or face to face, they can get the most from their company's existing customers, and develop an ongoing stream of satisfied customers in the future [].
Customer information management covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end [1]. Automated information management processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
In its broadest sense, customer information management covers all interaction and business with customers. A good CIM program allows a business to acquire customers, provide customer services and retain valued customers.
CIM applications often track customer interests and requirements, as well as their buying habits. This information can be used to target customers selectively. ...
Download paper


This research proposal is designed to provide detailed information about Customer Information Management at the time of completion of this research. How this CIS has become an integral part of the companies research and development and how it has impact E-business…
Author : pwillms

Related Essays

Electronic Customer Relationship Management
For businesses that have online presence, e-CRM systems provide the necessary relationship management with customers. This is a critical area because there is minimal human intervention from the company's employees when a customer logs on to the website. Hence, the impression and/ or the services that the customer gets exposed to from the website might be a decisive factor towards his/ her decision to continue business with that particular company. This paper presents an analysis of a business entity in form of an audit of its efforts to promote and use e-CRM systems. E-CRM theory is discussed...
11 pages (2761 words) Essay
Management as a part of customer relationship
Management process will need to be examined and reviewed in order to make sure that wonderful and effective customer service is being provided (Jones, 2002).
10 pages (2510 words) Essay
Strategic Management: customer support
To become a multinational company the management has to expand its units across the country. As company and its other units are slowly expanding so does the problems are increasing day by day.
3 pages (753 words) Essay
Customer Relationship Management Bachelor Essay
This paper seeks to highlight the conditions when a comprehensive CRM program becomes useful even necessary for an organization, what processes and operational aspects should be the focus of this program, its possible risks
14 pages (3514 words) Essay
Information Management
There are basically 10 principles that ensure Information Management is done effectively and successfully. These 10 principles make Information Management easy and the organization experiences much better results if they follow these. The 10 principles are:
4 pages (1004 words) Essay
Marketing ( Customer Relationship Management )
roviding information about the customers that the company needs to keep in mind so as to maintain a good affiliation with their clienteles, and this is achieved by ensuring that the knowledge obtained from customer surveys is used to increase quality and service effective and efficient customer relationship management system, will help the business to understand their customers and their needs and ensure that the same are met. The systems also ensure that customers are retained as their satisfaction will ascertain that they seek the services of the company that meets their needs....
1 pages (251 words) Assignment
Marketing ( Customer Relationship Management )
This has facilitated data collection on customers’ opinions about organizations and their products. Technology has also been helpful in the customer care process through facilitating data analysis, a process that has allowed organizations to understand patterns in consumers’ behavior and underlying factors that contributes to these behaviors. Such an understanding has facilitated appropriate response to consumer’s needs. Applications of software such as Microsoft Excel and Statistical Package for Social Science (SPSS) are examples of technological uses that facilitate data analysis into...
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!