Technology and innovative approaches to business are the main priorities of this company. In order to remain competitive and sustain its strong market position, CrysTel needs effective change models and leadership styles to support current improvements and innovations.
At the heart of the Management of Change as a subject is a series of claims about what causes change and what are the solutions for managing this change effectively. The claims of those who know what these solutions are can be simply and directly put, but are sometimes more general than they are specific about the definitions on which these claims rely (Eneroth and Larsson 5). Organizational objectives devolving into departmental goals and then finally embodied in individual key tasks that assumes hierarchy and a systematic world governed by targeted work for individuals who contribute to departmental targets. These departments work together to support the organizational objectives. Following Grant et al (2002) 'Effective change management is not just about the "hard" structural aspects of organizations, but also requires actions based on an in-depth appreciation of their cultural and human aspects' (238).
In CrysTel, Marketing and Sales departments suffer from low productivity and absenteeism, poor communicati ...Show more